Sector
Consumer Defensive Insider Trading Activity
Every SEC Form 4 insider transaction reported by Consumer Defensive companies — food, beverages, household staples, and discount retail — sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud · Insider-trading data from SEC EDGAR
Latest filing:
Compiled automatically from SEC EDGAR Form 4 filings and refreshed daily. Figures count purchases (code P) and sales (code S) only — not grants, option exercises, or gifts. How this page is built. Not investment advice.
Quick Answer
Are Consumer Defensive insiders buying or selling?
Consumer Defensive insiders reported 3,347 open-market buys (-$34.8B) and 12,548 sells ($233.4B) across 15,895 Form 4 filings from 261 companies — a net selling position of $268.2B.
Source: SEC EDGAR Form 4
Key Statistics (as of Oct 16, 2026)
Total Form 4 filings
15,895
SEC EDGAR
Companies
261
Insider buys (3,347)
-$34.8B
Insider sells (12,548)
$233.4B
Sector sentiment
Net sellingNet insider flow of $268.2B in net selling across 2,825 insider filers.
Most active Consumer Defensive companies
| # | Company | Form 4 filings |
|---|---|---|
| 1 | WMTWalmart Inc. | 643 |
| 2 | PGPROCTER & GAMBLE Co | 515 |
| 3 | ELFe.l.f. Beauty, Inc. | 412 |
| 4 | GOGrocery Outlet Holding Corp. | 355 |
| 5 | HSYHERSHEY CO | 331 |
| 6 | SAMBOSTON BEER CO INC | 317 |
| 7 | PSMTPRICESMART INC | 298 |
| 8 | SFMSprouts Farmers Market, Inc. | 298 |
| 9 | BJBJ's Wholesale Club Holdings, Inc. | 262 |
| 10 | COURCoursera, Inc. | 257 |
| 11 | CLCOLGATE PALMOLIVE CO | 255 |
| 12 | USNAUSANA HEALTH SCIENCES INC | 249 |
| 13 | ELESTEE LAUDER COMPANIES INC | 238 |
| 14 | MGPIMGP INGREDIENTS INC | 230 |
| 15 | KOCOCA COLA CO | 203 |
| 16 | COCOVita Coco Company, Inc. | 201 |
| 17 | CHDCHURCH & DWIGHT CO INC /DE/ | 195 |
| 18 | HNSTHonest Company, Inc. | 194 |
| 19 | CHGGCHEGG, INC | 190 |
| 20 | KDPKeurig Dr Pepper Inc. | 187 |
| 21 | COSTCOSTCO WHOLESALE CORP /NEW | 178 |
| 22 | PFGCPerformance Food Group Co | 170 |
| 23 | KRKROGER CO | 164 |
| 24 | FDPFRESH DEL MONTE PRODUCE INC | 163 |
| 25 | FRPTFreshpet, Inc. | 158 |
Recent Consumer Defensive insider transactions
| Date | Ticker | Insider | Type | Value | Filing |
|---|---|---|---|---|---|
| Oct 16, 2026 | WMT | John R. FurnerPresident & CEO | Sale | $1.6M | SEC ↗ |
| Oct 16, 2026 | WMT | Latriece WatkinsExecutive Vice President | Sale | $575.0K | SEC ↗ |
| Oct 16, 2026 | WMT | Christopher James NicholasExecutive Vice President | Sale | $349.8K | SEC ↗ |
| Oct 16, 2026 | BJ | Laura L. FeliceEVP, Chief Financial Officer | Sale | $887.0K | SEC ↗ |
| Oct 16, 2026 | PEP | POHLAD ROBERT CDirector | Purchase | $23.7M | SEC ↗ |
| Oct 15, 2026 | BJ | Robert W. EddyPresident & CEO | Sale | $19.7M | SEC ↗ |
| Oct 15, 2026 | BRCC | Evan HaferFounder | Sale | $166.7K | SEC ↗ |
| Oct 15, 2026 | LWAY | SMOLYANSKY EDWARD10% Owner | Sale | $679.2K | SEC ↗ |
| Oct 15, 2026 | CRESY | Alejandro Gustavo ElsztainDirector | Purchase | $92.7K | SEC ↗ |
| Oct 14, 2026 | COST | William Richard WilcoxExecutive Vice President | Sale | $1.1M | SEC ↗ |
| Oct 14, 2026 | ELF | Joshua Allen FranksSVP, Operations | Sale | $920.3K | SEC ↗ |
| Oct 14, 2026 | DOLE | Pale Fire Capital SE10% Owner | Purchase | $75.7K | SEC ↗ |
| Oct 14, 2026 | HSY | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL10% Owner | Sale | $4.9M | SEC ↗ |
| Oct 14, 2026 | KSEZ | Jeffrey William Lozinski10% Owner | Sale | $1.7K | SEC ↗ |
| Oct 13, 2026 | PXED | John Terrence WoodsChief Academic Off. & Provost | Sale | $524.9K | SEC ↗ |
| Oct 13, 2026 | AVO | Luis A GonzalezDirector | Purchase | $594.8K | SEC ↗ |
| Oct 13, 2026 | WVVI | John Walter HazlettChief Financial Officer | Purchase | $20.2K | SEC ↗ |
| Oct 13, 2026 | FLO | Cindy CoxChief Human Resources Officer | Sale | $25.9K | SEC ↗ |
| Oct 13, 2026 | LGCY | Leeann RohmannChief Executive Officer | Sale | $48.8K | SEC ↗ |
| Oct 9, 2026 | HSY | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL10% Owner | Sale | $3.2M | SEC ↗ |
Showing the 20 most recent filings. Screen every Consumer Defensive filing.
Consumer Defensive insider trading FAQ
Are Consumer Defensive insiders buying or selling?
Across 15,895 SEC Form 4 filings in the Consumer Defensive sector, insiders reported 3,347 open-market purchases totaling -$34.8B and 12,548 sales totaling $233.4B. That is a net selling position of $268.2B.
Which Consumer Defensive companies have the most insider activity?
Walmart Inc. (WMT), PROCTER & GAMBLE Co (PG), e.l.f. Beauty, Inc. (ELF), Grocery Outlet Holding Corp. (GO), HERSHEY CO (HSY) lead the Consumer Defensive sector by Form 4 filing count.
How many companies file Form 4s in the Consumer Defensive sector?
261 Consumer Defensive companies have reported SEC Form 4 insider transactions on Trabud, from 2,825 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly.
Where does Trabud get Consumer Defensive insider trading data?
Directly from SEC EDGAR Form 4 filings. Every transaction on this page is a real filing accepted by the SEC, updated as new filings arrive.
Related Content
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