Sector
Consumer Defensive Insider Trading Activity
Every SEC Form 4 insider transaction reported by Consumer Defensive companies — food, beverages, household staples, and discount retail — sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud Research Team · SEC Form 4 & insider trading data analysts
Last updated:
Quick Answer
Are Consumer Defensive insiders buying or selling?
Consumer Defensive insiders reported 3,099 open-market buys (-$35.3B) and 11,857 sells ($230.2B) across 14,956 Form 4 filings from 242 companies — a net selling position of $265.5B.
Source: SEC EDGAR Form 4
Key Statistics (as of Jul 20, 2026)
Total Form 4 filings
14,956
SEC EDGAR
Companies
242
Insider buys (3,099)
-$35.3B
Insider sells (11,857)
$230.2B
Sector sentiment
Net sellingNet insider flow of $265.5B in net selling across 2,708 insider filers.
Most active Consumer Defensive companies
Recent Consumer Defensive insider transactions
| Date | Ticker | Insider | Type | Value |
|---|---|---|---|---|
| Jul 20, 2026 | PSMT | Robert E PriceDirector, 10% Owner | Sale | $4.0M |
| Jul 20, 2026 | LND | Gustavo Javier LopezDirector | Purchase | $15.4K |
| Jul 20, 2026 | PSMT | Sherry S. BahrambeyguiDirector | Sale | $76.1K |
| Jul 20, 2026 | HSY | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL10% Owner | Sale | $3.5M |
| Jul 20, 2026 | COE | Ting ShuDirector | Purchase | $0 |
| Jul 20, 2026 | COE | Jack Jiajia HuangChief Executive Officer | Purchase | $8.5M |
| Jul 20, 2026 | YQ | Liu ChangChief Executive Officer | Purchase | $15.9K |
| Jul 17, 2026 | WMT | Christopher James NicholasExecutive Vice President | Sale | $331.0K |
| Jul 17, 2026 | PFGC | George L HolmExecutive Chair | Sale | $3.7M |
| Jul 17, 2026 | BJ | Robert W. EddyPresident & CEO | Sale | $725.4K |
| Jul 16, 2026 | LWAY | Edward Smolyansky10% Owner | Sale | $2.1M |
| Jul 15, 2026 | CVSA | Stephen W. Beard,Chairman & CEO | Sale | $702.4K |
| Jul 15, 2026 | PSMT | Sherry S. BahrambeyguiDirector | Sale | $253.0K |
| Jul 14, 2026 | PSMT | Beatriz V InfanteDirector | Sale | $156.8K |
| Jul 14, 2026 | BNKK | Mitchell Austin RudyDirector, 10% Owner | Purchase | $12.1K |
| Jul 13, 2026 | COE | Jack Jiajia HuangChief Executive Officer | Purchase | $9.3M |
| Jul 10, 2026 | AVO | Globalharvest Holdings Venture Ltd10% Owner | Purchase | $7.9M |
| Jul 10, 2026 | MAMA | Moore Tappan IIIChief Operating Officer | Sale | $8.8K |
| Jul 10, 2026 | HRL | Gary C. BhojwaniDirector | Sale | $495.2K |
| Jul 10, 2026 | CASY | Williams Ena KoschelChief Operating Officer | Sale | $2.3M |
Showing the 20 most recent filings. Screen every Consumer Defensive filing.
Consumer Defensive insider trading FAQ
Are Consumer Defensive insiders buying or selling?
Across 14,956 SEC Form 4 filings in the Consumer Defensive sector, insiders reported 3,099 open-market purchases totaling -$35.3B and 11,857 sales totaling $230.2B. That is a net selling position of $265.5B.
Which Consumer Defensive companies have the most insider activity?
Walmart Inc. (WMT), PROCTER & GAMBLE Co (PG), e.l.f. Beauty, Inc. (ELF), Grocery Outlet Holding Corp. (GO), HERSHEY CO (HSY) lead the Consumer Defensive sector by Form 4 filing count.
How many companies file Form 4s in the Consumer Defensive sector?
242 Consumer Defensive companies have reported SEC Form 4 insider transactions on Trabud, from 2,708 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly.
Where does Trabud get Consumer Defensive insider trading data?
Directly from SEC EDGAR Form 4 filings. Every transaction on this page is a real filing accepted by the SEC, updated as new filings arrive.
Related Content
Screen every Consumer Defensive insider filing
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