HNSTConsumer DefensiveSmall-Cap
Honest Company, Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for Honest Company, Inc. (HNST), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud Research Team · SEC Form 4 & insider trading data analysts
Last updated:
Quick Answer
Are HNST insiders buying or selling?
Honest Company, Inc. insiders reported 4 open-market buys ($238.5K) and 179 sells ($686.9M) across 183 Form 4 filings — a net selling position of $686.6M.
Source: SEC EDGAR Form 4
Key Statistics (as of May 23, 2026)
Total Form 4 filings
183
SEC EDGAR
Insider filers
26
Insider buys (4)
$238.5K
Insider sells (179)
$686.9M
Insider sentiment
Net sellingNet insider flow of $686.6M in net selling.
Recent HNST insider transactions
| Date | Insider | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| May 23, 2026 | Kunssberg Etienne Von | SVP, Supply Chain | Sale | 4.5K | $3.34 | $15.2K |
| May 22, 2026 | Kunssberg Etienne Von | SVP, Supply Chain | Sale | 2.7K | $3.14 | $8.3K |
| May 22, 2026 | Carla Vernon | Chief Executive Officer | Sale | 119.4K | $3.14 | $374.9K |
| May 22, 2026 | Stephen Winchell | Chief Innovation Officer | Sale | 12.9K | $3.14 | $40.5K |
| May 22, 2026 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | Sale | 6.7K | $3.14 | $21.0K |
| May 22, 2026 | Brendan Sheehey | General Counsel | Sale | 9.8K | $3.14 | $30.7K |
| May 22, 2026 | Jonathan Mayle | SVP, Customer Sales | Sale | 6.2K | $3.14 | $19.6K |
| May 22, 2026 | Curtiss James Bruce III | Chief Financial Officer | Sale | 12.7K | $3.14 | $39.8K |
| May 22, 2026 | Dorria L. Ball | Chief People Officer | Sale | 6.9K | $3.14 | $21.7K |
| May 21, 2026 | Carla Vernon | Chief Executive Officer | Sale | 129.0K | $2.85 | $367.8K |
| Mar 10, 2026 | Kunssberg Etienne Von | SVP, Supply Chain | Sale | 16.6K | $2.75 | $45.7K |
| Mar 9, 2026 | Dorria L. Ball | Chief People Officer | Sale | 15.1K | $2.85 | $43.0K |
| Mar 9, 2026 | Jonathan Mayle | SVP, Customer Sales | Sale | 12.7K | $2.85 | $36.3K |
| Mar 9, 2026 | Brendan Sheehey | General Counsel | Sale | 22.6K | $2.85 | $64.3K |
| Mar 9, 2026 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | Sale | 14.9K | $2.85 | $42.4K |
| Mar 9, 2026 | Carla Vernon | Chief Executive Officer | Sale | 129.3K | $2.85 | $368.6K |
| Mar 9, 2026 | Kunssberg Etienne Von | SVP, Supply Chain | Sale | 12.2K | $2.85 | $34.7K |
| Mar 9, 2026 | Stephen Winchell | Chief Innovation Officer | Sale | 21.3K | $2.85 | $60.7K |
| Mar 4, 2026 | Stephen Winchell | Chief Innovation Officer | Sale | 73.7K | $2.84 | $209.3K |
| Nov 21, 2025 | Katherine Barton | Chief Growth Officer | Sale | 5.0K | $2.53 | $12.8K |
| Nov 21, 2025 | Stephen Winchell | Chief Innovation Officer | Sale | 10.6K | $2.60 | $27.5K |
| Nov 21, 2025 | Carla Vernon | Chief Executive Officer | Sale | 97.5K | $2.60 | $253.5K |
| Nov 21, 2025 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | Sale | 5.1K | $2.60 | $13.2K |
| Nov 21, 2025 | Brendan Sheehey | General Counsel | Sale | 11.8K | $2.60 | $30.8K |
| Nov 21, 2025 | Jonathan Mayle | SVP, Customer Sales | Sale | 4.7K | $2.60 | $12.3K |
Showing the 25 most recent of 183 Form 4 filings for Honest Company, Inc..
Most active HNST insiders
- Brendan Sheehey25 filings
- Janis Hoyt19 filings
- Rick Rexing16 filings
- Stephen Winchell16 filings
- Kelly J. Kennedy14 filings
Ask anything about HNST insider activity
Use Trabud's AI agent to query Honest Company, Inc.'s Form 4 history in plain English — "Show me HNST CEO purchases this year" or compare it against any other ticker.
Open the AI agentHNST insider trading FAQ
Are Honest Company, Inc. insiders buying or selling?
Across 183 SEC Form 4 filings, Honest Company, Inc. (HNST) insiders reported 4 open-market purchases totaling $238.5K and 179 sales totaling $686.9M. That is a net selling position of $686.6M.
How many insiders trade HNST stock?
26 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for Honest Company, Inc.. The most recent filing was accepted on May 23, 2026.
Where does Trabud get HNST insider trading data?
All HNST insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.
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