Honest Company, Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for Honest Company, Inc. (HNST), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud · Insider-trading data from SEC EDGAR
Latest filing:
Compiled automatically from SEC EDGAR Form 4 filings and refreshed daily. Figures count purchases (code P) and sales (code S) only — not grants, option exercises, or gifts. How this page is built. Not investment advice.
Quick Answer
Are HNST insiders buying or selling?
In the last 12 months, Honest Company, Inc. insiders reported 0 open-market purchases ($0) and 38 sales ($4.1M) — net selling of $4.1M. Since May 2021, Trabud has recorded 194 Form 4 filings for HNST: 4 buys ($238.5K) and 190 sells ($688.6M).
Source: SEC EDGAR Form 4
What stands out
- No Honest Company, Inc. insider made an open-market purchase in the last 12 months; the 38 reported open-market sales totaled $4.1M.
Key Statistics (May 2021 – Oct 9, 2026)
Total Form 4 filings
194
SEC EDGAR
Insider filers
26
Insider buys (4)
$238.5K
Insider sells (190)
$688.6M
Insider sentiment
Net sellingNet insider flow of $688.4M in net selling since May 2021, and $4.1M in net selling over the last 12 months.
Recent HNST insider transactions
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Oct 9, 2026 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | Sale | 25.0K | $4.90 | $122.5K | SEC ↗ |
| Sep 15, 2026 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | Sale | 25.0K | $5.48 | $137.0K | SEC ↗ |
| Aug 24, 2026 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | Sale | 6.4K | $4.99 | $32.0K | SEC ↗ |
| Aug 24, 2026 | Brendan Sheehey | General Counsel | Sale | 9.7K | $4.99 | $48.2K | SEC ↗ |
| Aug 24, 2026 | Jonathan Mayle | SVP, Customer Sales | Sale | 6.2K | $4.99 | $30.7K | SEC ↗ |
| Aug 24, 2026 | Kunssberg Etienne Von | SVP, Supply Chain | Sale | 7.2K | $5.00 | $36.0K | SEC ↗ |
| Aug 24, 2026 | Carla Vernon | Chief Executive Officer | Sale | 117.9K | $4.99 | $588.3K | SEC ↗ |
| Aug 24, 2026 | Curtiss James Bruce III | Chief Fin. & Operating Officer | Sale | 3.1K | $4.99 | $15.6K | SEC ↗ |
| Aug 24, 2026 | Dorria L. Ball | Chief People Officer | Sale | 6.8K | $4.99 | $34.0K | SEC ↗ |
| Aug 11, 2026 | Andrea Turner | Director | Sale | 64.3K | $5.26 | $338.1K | SEC ↗ |
| Aug 11, 2026 | Jonathan Mayle | SVP, Customer Sales | Sale | 79.0K | $5.22 | $412.4K | SEC ↗ |
| May 23, 2026 | Kunssberg Etienne Von | SVP, Supply Chain | Sale | 4.5K | $3.34 | $15.2K | SEC ↗ |
| May 22, 2026 | Kunssberg Etienne Von | SVP, Supply Chain | Sale | 2.7K | $3.14 | $8.3K | SEC ↗ |
| May 22, 2026 | Carla Vernon | Chief Executive Officer | Sale | 119.4K | $3.14 | $374.9K | SEC ↗ |
| May 22, 2026 | Stephen Winchell | Chief Innovation Officer | Sale | 12.9K | $3.14 | $40.5K | SEC ↗ |
| May 22, 2026 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | Sale | 6.7K | $3.14 | $21.0K | SEC ↗ |
| May 22, 2026 | Brendan Sheehey | General Counsel | Sale | 9.8K | $3.14 | $30.7K | SEC ↗ |
| May 22, 2026 | Jonathan Mayle | SVP, Customer Sales | Sale | 6.2K | $3.14 | $19.6K | SEC ↗ |
| May 22, 2026 | Curtiss James Bruce III | Chief Financial Officer | Sale | 12.7K | $3.14 | $39.8K | SEC ↗ |
| May 22, 2026 | Dorria L. Ball | Chief People Officer | Sale | 6.9K | $3.14 | $21.7K | SEC ↗ |
| May 21, 2026 | Carla Vernon | Chief Executive Officer | Sale | 129.0K | $2.85 | $367.8K | SEC ↗ |
| Mar 10, 2026 | Kunssberg Etienne Von | SVP, Supply Chain | Sale | 16.6K | $2.75 | $45.7K | SEC ↗ |
| Mar 9, 2026 | Dorria L. Ball | Chief People Officer | Sale | 15.1K | $2.85 | $43.0K | SEC ↗ |
| Mar 9, 2026 | Jonathan Mayle | SVP, Customer Sales | Sale | 12.7K | $2.85 | $36.3K | SEC ↗ |
| Mar 9, 2026 | Brendan Sheehey | General Counsel | Sale | 22.6K | $2.85 | $64.3K | SEC ↗ |
Showing the 25 most recent of 194 Form 4 filings for Honest Company, Inc..
Most active HNST insiders
- Brendan Sheehey26 filings
- Janis Hoyt19 filings
- Rick Rexing16 filings
- Stephen Winchell16 filings
- Kelly J. Kennedy14 filings
Ask anything about HNST insider activity
Use Trabud's AI agent to query Honest Company, Inc.'s Form 4 history in plain English — "Show me HNST CEO purchases this year" or compare it against any other ticker.
Open the AI agentHNST insider trading FAQ
Are Honest Company, Inc. insiders buying or selling?
In the last 12 months, Honest Company, Inc. insiders reported 0 open-market purchases ($0) and 38 sales ($4.1M) — net selling of $4.1M. Since May 2021, Trabud has recorded 194 Form 4 filings for HNST: 4 buys ($238.5K) and 190 sells ($688.6M). Over the full record that is net selling of $688.4M.
How many insiders trade HNST stock?
26 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for Honest Company, Inc.. The most recent filing was accepted on Oct 9, 2026.
Where does Trabud get HNST insider trading data?
All HNST insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.