Vital Farms, Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for Vital Farms, Inc. (VITL), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud · Insider-trading data from SEC EDGAR
Latest filing:
Compiled automatically from SEC EDGAR Form 4 filings and refreshed daily. Figures count purchases (code P) and sales (code S) only — not grants, option exercises, or gifts. How this page is built. Not investment advice.
Quick Answer
Are VITL insiders buying or selling?
In the last 12 months, Vital Farms, Inc. insiders reported 17 open-market purchases ($835.4K) and 8 sales ($4.6M) — net selling of $3.8M. Since August 2020, Trabud has recorded 151 Form 4 filings for VITL: 24 buys ($1.6M) and 127 sells ($445.2M).
Source: SEC EDGAR Form 4
What stands out
- The largest open-market purchase in the last 12 months was $99.9K by Joseph Michael Holland (Chief Supply Chain Officer) on May 21, 2026. SEC ↗
- The most recent open-market purchase was reported on May 21, 2026 (4 months ago).
Key Statistics (August 2020 – May 21, 2026)
Total Form 4 filings
151
SEC EDGAR
Insider filers
20
Insider buys (24)
$1.6M
Insider sells (127)
$445.2M
Insider sentiment
Net sellingNet insider flow of $443.6M in net selling since August 2020, and $3.8M in net selling over the last 12 months.
Recent VITL insider transactions
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| May 21, 2026 | Hoven Reena Chauhan Van | Chief People Officer | Purchase | 2.2K | $8.92 | $20.0K | SEC ↗ |
| May 21, 2026 | Glenda J Flanagan | Director | Purchase | 6.1K | $8.33 | $50.8K | SEC ↗ |
| May 21, 2026 | Kelly J. Kennedy | Director | Purchase | 2.5K | $8.40 | $21.0K | SEC ↗ |
| May 21, 2026 | William B. Cyr | Director | Purchase | 6.0K | $8.52 | $51.1K | SEC ↗ |
| May 21, 2026 | Joseph Michael Holland | Chief Supply Chain Officer | Purchase | 12.5K | $8.00 | $99.9K | SEC ↗ |
| May 20, 2026 | Glenda J Flanagan | Director | Purchase | 6.1K | $8.33 | $50.8K | SEC ↗ |
| May 19, 2026 | Stephanie Coon | Chief Strategy Officer | Purchase | 5.9K | $8.42 | $49.6K | SEC ↗ |
| May 19, 2026 | Gisel Ruiz | Director | Purchase | 6.2K | $8.13 | $50.0K | SEC ↗ |
| May 19, 2026 | Kofi Owusu Amoo-Gottfried | Director | Purchase | 2.4K | $8.45 | $20.1K | SEC ↗ |
| May 18, 2026 | Kelly J. Kennedy | Director | Purchase | 2.5K | $8.40 | $21.0K | SEC ↗ |
| May 18, 2026 | Kathryn Mckeon | CMO and GM, Butter | Purchase | 604 | $8.28 | $5.0K | SEC ↗ |
| May 18, 2026 | William B. Cyr | Director | Purchase | 6.0K | $8.52 | $51.1K | SEC ↗ |
| May 18, 2026 | Peter Nicholas Pappas | CSO and President, Eggs | Purchase | 3.5K | $8.51 | $29.8K | SEC ↗ |
| May 18, 2026 | Joseph Michael Holland | Chief Supply Chain Officer | Purchase | 12.5K | $8.00 | $99.9K | SEC ↗ |
| May 15, 2026 | Denny Marie Post | Director | Purchase | 3.0K | $8.23 | $24.7K | SEC ↗ |
| Mar 13, 2026 | Matthew Ohayer | 10% Owner | Sale | 15.0K | $20.33 | $304.9K | SEC ↗ |
| Mar 11, 2026 | Karl Khoury | Director | Purchase | 5.0K | $18.45 | $92.3K | SEC ↗ |
| Mar 4, 2026 | William B. Cyr | Director | Purchase | 4.8K | $20.70 | $98.3K | SEC ↗ |
| Mar 4, 2026 | Matthew Ohayer | 10% Owner | Sale | 20.0K | $20.33 | $406.6K | SEC ↗ |
| Feb 4, 2026 | Matthew Ohayer | EXECUTIVE CHAIRPERSON | Sale | 20.0K | $27.91 | $558.1K | SEC ↗ |
| Jan 6, 2026 | Matthew Ohayer | EXECUTIVE CHAIRPERSON | Sale | 25.0K | $30.85 | $771.3K | SEC ↗ |
| Dec 17, 2025 | Matthew Ohayer | EXECUTIVE CHAIRPERSON | Sale | 5.0K | $35.25 | $176.3K | SEC ↗ |
| Dec 17, 2025 | Russell Diez-Canseco | PRESIDENT AND CEO | Sale | 16.7K | $35.05 | $586.5K | SEC ↗ |
| Dec 3, 2025 | Matthew Ohayer | EXECUTIVE CHAIRPERSON | Sale | 25.0K | $33.17 | $829.2K | SEC ↗ |
| Nov 5, 2025 | Matthew Ohayer | EXECUTIVE CHAIRPERSON | Sale | 30.0K | $32.90 | $986.9K | SEC ↗ |
Showing the 25 most recent of 151 Form 4 filings for Vital Farms, Inc..
Most active VITL insiders
- Matthew Ohayer50 filings
- Russell Diez-Canseco38 filings
- Jason Dale9 filings
- Karl Khoury7 filings
- Denny Marie Post5 filings
Ask anything about VITL insider activity
Use Trabud's AI agent to query Vital Farms, Inc.'s Form 4 history in plain English — "Show me VITL CEO purchases this year" or compare it against any other ticker.
Open the AI agentVITL insider trading FAQ
Are Vital Farms, Inc. insiders buying or selling?
In the last 12 months, Vital Farms, Inc. insiders reported 17 open-market purchases ($835.4K) and 8 sales ($4.6M) — net selling of $3.8M. Since August 2020, Trabud has recorded 151 Form 4 filings for VITL: 24 buys ($1.6M) and 127 sells ($445.2M). Over the full record that is net selling of $443.6M.
How many insiders trade VITL stock?
20 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for Vital Farms, Inc.. The most recent filing was accepted on May 21, 2026.
Where does Trabud get VITL insider trading data?
All VITL insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.