ServiceNow, Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for ServiceNow, Inc. (NOW), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud · Insider-trading data from SEC EDGAR
Latest filing:
Compiled automatically from SEC EDGAR Form 4 filings and refreshed daily. Figures count purchases (code P) and sales (code S) only — not grants, option exercises, or gifts. How this page is built. Not investment advice.
Quick Answer
Are NOW insiders buying or selling?
In the last 12 months, ServiceNow, Inc. insiders reported 1 open-market purchase ($3.0M) and 24 sales ($8.5M) — net selling of $5.5M. Since January 2018, Trabud has recorded 542 Form 4 filings for NOW: 3 buys ($6.0M) and 539 sells ($1.2B).
Source: SEC EDGAR Form 4
What stands out
- The largest open-market purchase in the last 12 months was $3.0M by William R Mcdermott (Chairman & CEO) on Mar 2, 2026. SEC ↗
- The most recent open-market purchase was reported on Mar 2, 2026 (7 months ago).
Key Statistics (January 2018 – Sep 1, 2026)
Total Form 4 filings
542
SEC EDGAR
Insider filers
30
Insider buys (3)
$6.0M
Insider sells (539)
$1.2B
Insider sentiment
Net sellingNet insider flow of $1.2B in net selling since January 2018, and $5.5M in net selling over the last 12 months.
Recent NOW insider transactions
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Sep 1, 2026 | Paul Fipps | President, Global Customer Ops | Sale | 2.0K | $147.87 | $300.8K | SEC ↗ |
| Sep 1, 2026 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | Sale | 7.8K | $138.00 | $1.1M | SEC ↗ |
| Aug 31, 2026 | Paul Edward Chamberlain | Director | Sale | 2.7K | $135.50 | $365.9K | SEC ↗ |
| Aug 17, 2026 | Paul Edward Chamberlain | Director | Sale | 1.5K | $125.60 | $188.4K | SEC ↗ |
| Jun 1, 2026 | Teresa Briggs | Director | Sale | 1.6K | $108.70 | $173.4K | SEC ↗ |
| May 19, 2026 | Paul Fipps | President, Global Customer Ops | Sale | 1.0K | $98.51 | $103.2K | SEC ↗ |
| May 19, 2026 | Anita M Sands | Director | Sale | 16.4K | $90.14 | $1.5M | SEC ↗ |
| May 19, 2026 | Paul Edward Chamberlain | Director | Sale | 1.5K | $87.23 | $130.8K | SEC ↗ |
| May 12, 2026 | Paul Fipps | President, Global Customer Ops | Sale | 151 | $90.47 | $13.7K | SEC ↗ |
| Apr 28, 2026 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | Sale | 8.9K | $89.60 | $799.9K | SEC ↗ |
| Mar 2, 2026 | William R Mcdermott | Chairman & CEO | Purchase | 28.7K | $104.60 | $3.0M | SEC ↗ |
| Feb 25, 2026 | Paul Fipps | President, Global Customer Ops | Sale | 3.7K | $101.77 | $376.1K | SEC ↗ |
| Feb 20, 2026 | Paul Fipps | President, Global Customer Ops | Sale | 9.6K | $105.93 | $1.0M | SEC ↗ |
| Feb 14, 2026 | Kevin Thomas Mcbride | Principal Accounting Officer | Sale | 1.4K | $105.71 | $148.0K | SEC ↗ |
| Feb 13, 2026 | Paul Edward Chamberlain | Director | Sale | 1.5K | $101.17 | $151.8K | SEC ↗ |
| Dec 9, 2025 | Gina Mastantuono | President and CFO | Sale | 415 | $850.00 | $352.8K | SEC ↗ |
| Nov 20, 2025 | Paul Fipps | President, Global Customer Ops | Sale | 305 | $817.55 | $249.4K | SEC ↗ |
| Nov 20, 2025 | Russell S Elmer | General Counsel | Sale | 191 | $838.51 | $160.2K | SEC ↗ |
| Nov 20, 2025 | Nicholas Tzitzon | Vice Chairman | Sale | 522 | $827.08 | $431.7K | SEC ↗ |
| Nov 20, 2025 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | Sale | 239 | $839.12 | $200.5K | SEC ↗ |
| Nov 18, 2025 | Kevin Thomas Mcbride | Principal Accounting Officer | Sale | 280 | $842.48 | $235.9K | SEC ↗ |
| Nov 14, 2025 | Russell S Elmer | General Counsel | Sale | 62 | $852.38 | $52.8K | SEC ↗ |
| Nov 14, 2025 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | Sale | 66 | $852.38 | $56.3K | SEC ↗ |
| Nov 12, 2025 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | Sale | 257 | $863.86 | $222.0K | SEC ↗ |
| Nov 12, 2025 | Russell S Elmer | General Counsel | Sale | 191 | $863.86 | $165.0K | SEC ↗ |
Showing the 25 most recent of 542 Form 4 filings for ServiceNow, Inc..
Most active NOW insiders
- Frederic B Luddy76 filings
- Chirantan Jitendra Desai60 filings
- Paul John Smith50 filings
- Jacqueline P Canney38 filings
- Gina Mastantuono36 filings
Ask anything about NOW insider activity
Use Trabud's AI agent to query ServiceNow, Inc.'s Form 4 history in plain English — "Show me NOW CEO purchases this year" or compare it against any other ticker.
Open the AI agentNOW insider trading FAQ
Are ServiceNow, Inc. insiders buying or selling?
In the last 12 months, ServiceNow, Inc. insiders reported 1 open-market purchase ($3.0M) and 24 sales ($8.5M) — net selling of $5.5M. Since January 2018, Trabud has recorded 542 Form 4 filings for NOW: 3 buys ($6.0M) and 539 sells ($1.2B). Over the full record that is net selling of $1.2B.
How many insiders trade NOW stock?
30 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for ServiceNow, Inc.. The most recent filing was accepted on Sep 1, 2026.
Where does Trabud get NOW insider trading data?
All NOW insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.