Wayfair Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for Wayfair Inc. (W), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud · Insider-trading data from SEC EDGAR
Latest filing:
Compiled automatically from SEC EDGAR Form 4 filings and refreshed daily. Figures count purchases (code P) and sales (code S) only — not grants, option exercises, or gifts. How this page is built. Not investment advice.
Quick Answer
Are W insiders buying or selling?
In the last 12 months, Wayfair Inc. insiders reported 0 open-market purchases ($0) and 40 sales ($244.3M) — net selling of $244.3M. Since January 2018, Trabud has recorded 741 Form 4 filings for W: 14 buys ($109.9M) and 727 sells ($1.2B).
Source: SEC EDGAR Form 4
What stands out
- No Wayfair Inc. insider made an open-market purchase in the last 12 months; the 40 reported open-market sales totaled $244.3M.
Key Statistics (January 2018 – Oct 14, 2026)
Total Form 4 filings
741
SEC EDGAR
Insider filers
21
Insider buys (14)
$109.9M
Insider sells (727)
$1.2B
Insider sentiment
Net sellingNet insider flow of $1.0B in net selling since January 2018, and $244.3M in net selling over the last 12 months.
Recent W insider transactions
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Oct 14, 2026 | Niraj Shah | Chief Executive Officer | Sale | 69.0K | $105.75 | $7.3M | SEC ↗ |
| Oct 14, 2026 | Steven Conine | Director | Sale | 69.0K | $105.75 | $7.3M | SEC ↗ |
| Oct 5, 2026 | Fiona Tan | Chief Technology Officer | Sale | 7.0K | $102.18 | $715.3K | SEC ↗ |
| Oct 5, 2026 | Jon Blotner | Pres., Commercial & Operations | Sale | 6.1K | $104.13 | $630.6K | SEC ↗ |
| Sep 16, 2026 | Steven Conine | Director | Sale | 69.0K | $103.36 | $7.1M | SEC ↗ |
| Sep 16, 2026 | Niraj Shah | Chief Executive Officer | Sale | 69.0K | $103.35 | $7.1M | SEC ↗ |
| Sep 10, 2026 | Jon Blotner | Pres., Commercial & Operations | Sale | 7.0K | $100.22 | $698.3K | SEC ↗ |
| Aug 14, 2026 | Niraj Shah | Chief Executive Officer | Sale | 69.0K | $103.36 | $7.1M | SEC ↗ |
| Aug 14, 2026 | Steven Conine | Director | Sale | 69.0K | $103.36 | $7.1M | SEC ↗ |
| Jul 6, 2026 | Jon Blotner | Pres., Commercial & Operations | Sale | 5.9K | $96.29 | $570.5K | SEC ↗ |
| Apr 27, 2026 | Steven Conine | Director | Sale | 120.0K | $77.56 | $9.3M | SEC ↗ |
| Apr 27, 2026 | Niraj Shah | Chief Executive Officer | Sale | 120.0K | $77.55 | $9.3M | SEC ↗ |
| Apr 3, 2026 | Jon Blotner | Pres., Commercial & Operations | Sale | 4.8K | $72.19 | $345.8K | SEC ↗ |
| Mar 26, 2026 | Steven Conine | Director | Sale | 10.4K | $78.66 | $817.6K | SEC ↗ |
| Mar 26, 2026 | Niraj Shah | Chief Executive Officer | Sale | 10.6K | $78.69 | $834.9K | SEC ↗ |
| Mar 25, 2026 | Niraj Shah | Chief Executive Officer | Sale | 109.4K | $77.19 | $8.4M | SEC ↗ |
| Mar 25, 2026 | Steven Conine | Director | Sale | 109.6K | $77.19 | $8.5M | SEC ↗ |
| Feb 27, 2026 | Steven Conine | Co-Founder | Sale | 26.9K | $78.86 | $2.1M | SEC ↗ |
| Feb 27, 2026 | Niraj Shah | Chief Executive Officer | Sale | 27.0K | $78.88 | $2.1M | SEC ↗ |
| Feb 25, 2026 | Steven Conine | Co-Founder | Sale | 93.0K | $74.63 | $6.9M | SEC ↗ |
| Feb 25, 2026 | Niraj Shah | Chief Executive Officer | Sale | 93.0K | $74.63 | $6.9M | SEC ↗ |
| Jan 27, 2026 | Steven Conine | Co-Founder | Sale | 150.0K | $108.87 | $16.3M | SEC ↗ |
| Jan 27, 2026 | Niraj Shah | Chief Executive Officer | Sale | 150.0K | $108.87 | $16.3M | SEC ↗ |
| Jan 15, 2026 | Fiona Tan | Chief Technology Officer | Sale | 9.0K | $119.00 | $1.1M | SEC ↗ |
| Jan 6, 2026 | Jon Blotner | Pres., Commercial & Operations | Sale | 5.0K | $105.84 | $528.9K | SEC ↗ |
Showing the 25 most recent of 741 Form 4 filings for Wayfair Inc..
Most active W insiders
- Edmond Macri119 filings
- Niraj Shah106 filings
- Steven Conine106 filings
- Steve Oblak87 filings
- Michael D Fleisher68 filings
Ask anything about W insider activity
Use Trabud's AI agent to query Wayfair Inc.'s Form 4 history in plain English — "Show me W CEO purchases this year" or compare it against any other ticker.
Open the AI agentW insider trading FAQ
Are Wayfair Inc. insiders buying or selling?
In the last 12 months, Wayfair Inc. insiders reported 0 open-market purchases ($0) and 40 sales ($244.3M) — net selling of $244.3M. Since January 2018, Trabud has recorded 741 Form 4 filings for W: 14 buys ($109.9M) and 727 sells ($1.2B). Over the full record that is net selling of $1.0B.
How many insiders trade W stock?
21 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for Wayfair Inc.. The most recent filing was accepted on Oct 14, 2026.
Where does Trabud get W insider trading data?
All W insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.