WConsumer CyclicalMid-Cap
Wayfair Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for Wayfair Inc. (W), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud Research Team · SEC Form 4 & insider trading data analysts
Last updated:
Quick Answer
Are W insiders buying or selling?
Wayfair Inc. insiders reported 12 open-market buys ($109.2M) and 645 sells ($1.1B) across 657 Form 4 filings — a net selling position of $986.4M.
Source: SEC EDGAR Form 4
Key Statistics (as of Jul 6, 2026)
Total Form 4 filings
657
SEC EDGAR
Insider filers
20
Insider buys (12)
$109.2M
Insider sells (645)
$1.1B
Insider sentiment
Net sellingNet insider flow of $986.4M in net selling.
Recent W insider transactions
| Date | Insider | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Jul 6, 2026 | Jon Blotner | Pres., Commercial & Operations | Sale | 5.9K | $96.29 | $570.5K |
| Apr 27, 2026 | Steven Conine | Director | Sale | 120.0K | $77.56 | $9.3M |
| Apr 27, 2026 | Niraj Shah | Chief Executive Officer | Sale | 120.0K | $77.55 | $9.3M |
| Apr 3, 2026 | Jon Blotner | Pres., Commercial & Operations | Sale | 4.8K | $72.19 | $345.8K |
| Mar 26, 2026 | Steven Conine | Director | Sale | 10.4K | $78.66 | $817.6K |
| Mar 26, 2026 | Niraj Shah | Chief Executive Officer | Sale | 10.6K | $78.69 | $834.9K |
| Mar 25, 2026 | Niraj Shah | Chief Executive Officer | Sale | 109.4K | $77.19 | $8.4M |
| Mar 25, 2026 | Steven Conine | Director | Sale | 109.6K | $77.19 | $8.5M |
| Feb 27, 2026 | Steven Conine | Co-Founder | Sale | 26.9K | $78.86 | $2.1M |
| Feb 27, 2026 | Niraj Shah | Chief Executive Officer | Sale | 27.0K | $78.88 | $2.1M |
| Feb 25, 2026 | Steven Conine | Co-Founder | Sale | 93.0K | $74.63 | $6.9M |
| Feb 25, 2026 | Niraj Shah | Chief Executive Officer | Sale | 93.0K | $74.63 | $6.9M |
| Jan 27, 2026 | Steven Conine | Co-Founder | Sale | 150.0K | $108.87 | $16.3M |
| Jan 27, 2026 | Niraj Shah | Chief Executive Officer | Sale | 150.0K | $108.87 | $16.3M |
| Jan 15, 2026 | Fiona Tan | Chief Technology Officer | Sale | 9.0K | $119.00 | $1.1M |
| Jan 6, 2026 | Jon Blotner | Pres., Commercial & Operations | Sale | 5.0K | $105.84 | $528.9K |
| Jan 6, 2026 | Kate Gulliver | CFO and Chief Admin Officer | Sale | 36.5K | $106.50 | $3.9M |
| Dec 29, 2025 | Steven Conine | Co-Founder | Sale | 150.0K | $100.69 | $15.1M |
| Dec 29, 2025 | Niraj Shah | Chief Executive Officer | Sale | 150.0K | $100.68 | $15.1M |
| Nov 26, 2025 | Steven Conine | Co-Founder | Sale | 150.0K | $105.92 | $15.9M |
| Nov 26, 2025 | Niraj Shah | Chief Executive Officer | Sale | 150.0K | $105.91 | $15.9M |
| Nov 12, 2025 | Jon Blotner | Pres., Commercial & Operations | Sale | 4.1K | $108.15 | $439.2K |
| Nov 12, 2025 | Fiona Tan | Chief Technology Officer | Sale | 5.4K | $110.59 | $601.7K |
| Nov 7, 2025 | Fiona Tan | Chief Technology Officer | Sale | 6.3K | $100.54 | $638.1K |
| Nov 6, 2025 | Kate Gulliver | CFO and Chief Admin Officer | Sale | 9.6K | $102.20 | $982.3K |
Showing the 25 most recent of 657 Form 4 filings for Wayfair Inc..
Most active W insiders
- Edmond Macri100 filings
- Niraj Shah95 filings
- Steven Conine95 filings
- Steve Oblak73 filings
- Michael D Fleisher61 filings
Ask anything about W insider activity
Use Trabud's AI agent to query Wayfair Inc.'s Form 4 history in plain English — "Show me W CEO purchases this year" or compare it against any other ticker.
Open the AI agentW insider trading FAQ
Are Wayfair Inc. insiders buying or selling?
Across 657 SEC Form 4 filings, Wayfair Inc. (W) insiders reported 12 open-market purchases totaling $109.2M and 645 sales totaling $1.1B. That is a net selling position of $986.4M.
How many insiders trade W stock?
20 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for Wayfair Inc.. The most recent filing was accepted on Jul 6, 2026.
Where does Trabud get W insider trading data?
All W insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.
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