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Vera Bradley, Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for Vera Bradley, Inc. (VRA), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud Research Team · SEC Form 4 & insider trading data analysts
Last updated:
Quick Answer
Are VRA insiders buying or selling?
Vera Bradley, Inc. insiders reported 10 open-market buys ($1.2M) and 222 sells ($201.8M) across 232 Form 4 filings — a net selling position of $200.7M.
Source: SEC EDGAR Form 4
Key Statistics (as of Jun 17, 2026)
Total Form 4 filings
232
SEC EDGAR
Insider filers
20
Insider buys (10)
$1.2M
Insider sells (222)
$201.8M
Insider sentiment
Net sellingNet insider flow of $200.7M in net selling. 2 insider buys in the last 90 days.
Recent VRA insider transactions
| Date | Insider | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Jun 17, 2026 | Ian Bickley | Chief Executive Officer | Purchase | 28.9K | $3.87 | $111.8K |
| Jun 17, 2026 | Andrew Meslow | Director | Purchase | 24.9K | $3.73 | $93.0K |
| Jun 13, 2025 | Andrew Meslow | Director | Purchase | 253.1K | $1.88 | $474.6K |
| Jun 13, 2025 | Ian Bickley | Director | Purchase | 53.7K | $1.86 | $99.9K |
| Dec 11, 2023 | Mary Lou Kelley | Director | Sale | 33.5K | $7.51 | $251.7K |
| Apr 5, 2022 | Frances P Philip | Director | Sale | 9.3K | $7.54 | $70.1K |
| Apr 5, 2022 | Edward M Schmults | Director | Sale | 17.4K | $7.50 | $130.8K |
| Sep 14, 2021 | Robert Wallstrom | President & Chief Exec Officer | Purchase | 2.0K | $10.47 | $20.9K |
| Sep 13, 2021 | Edward M Schmults | Director | Sale | 9.3K | $10.65 | $99.0K |
| Jul 2, 2021 | Daren Hull | Vera Bradley Brand President | Sale | 15.0K | $12.26 | $183.9K |
| Jun 15, 2021 | Daren Hull | Vera Bradley Brand President | Sale | 15.0K | $12.70 | $190.5K |
| Jun 14, 2021 | Frances P Philip | Director | Sale | 12.0K | $12.66 | $151.9K |
| Jun 14, 2021 | Mark C Dely | Chief Administrative Officer | Sale | 9.0K | $12.39 | $111.6K |
| Jun 14, 2021 | John Enwright | Chief Fin. Officer | Sale | 15.0K | $12.41 | $186.2K |
| Jun 7, 2021 | Patricia R. Miller | 10% Owner | Sale | 4.4K | $12.50 | $54.7K |
| Jun 7, 2021 | Michael P. Miller | Director, 10% Owner | Sale | 4.4K | $12.50 | $54.7K |
| Jun 4, 2021 | Michael P. Miller | Director, 10% Owner | Sale | 42.0K | $12.30 | $516.1K |
| Jun 4, 2021 | Patricia R. Miller | 10% Owner | Sale | 42.0K | $12.30 | $516.1K |
| Jun 2, 2021 | Patricia R. Miller | 10% Owner | Sale | 76.1K | $11.69 | $889.6K |
| Jun 2, 2021 | Michael P. Miller | Director, 10% Owner | Sale | 76.1K | $11.69 | $889.6K |
| May 28, 2021 | Michael P. Miller | Director, 10% Owner | Sale | 30.1K | $11.05 | $332.2K |
| May 28, 2021 | Patricia R. Miller | 10% Owner | Sale | 30.1K | $11.05 | $332.2K |
| May 26, 2021 | Patricia R. Miller | 10% Owner | Sale | 37.6K | $10.45 | $392.5K |
| May 26, 2021 | Michael P. Miller | Director, 10% Owner | Sale | 37.6K | $10.45 | $392.5K |
| May 24, 2021 | Michael P. Miller | Director, 10% Owner | Sale | 30.6K | $10.46 | $319.9K |
Showing the 25 most recent of 232 Form 4 filings for Vera Bradley, Inc..
Most active VRA insiders
- Anne Marie Ray36 filings
- Michael C. Ray36 filings
- Michael P. Miller36 filings
- Patricia R. Miller36 filings
- James Bradley Byrne12 filings
Ask anything about VRA insider activity
Use Trabud's AI agent to query Vera Bradley, Inc.'s Form 4 history in plain English — "Show me VRA CEO purchases this year" or compare it against any other ticker.
Open the AI agentVRA insider trading FAQ
Are Vera Bradley, Inc. insiders buying or selling?
Across 232 SEC Form 4 filings, Vera Bradley, Inc. (VRA) insiders reported 10 open-market purchases totaling $1.2M and 222 sales totaling $201.8M. That is a net selling position of $200.7M.
How many insiders trade VRA stock?
20 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for Vera Bradley, Inc.. The most recent filing was accepted on Jun 17, 2026.
Where does Trabud get VRA insider trading data?
All VRA insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.
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