Vera Bradley, Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for Vera Bradley, Inc. (VRA), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud · Insider-trading data from SEC EDGAR
Latest filing:
Compiled automatically from SEC EDGAR Form 4 filings and refreshed daily. Figures count purchases (code P) and sales (code S) only — not grants, option exercises, or gifts. How this page is built. Not investment advice.
Quick Answer
Are VRA insiders buying or selling?
In the last 12 months, Vera Bradley, Inc. insiders reported 4 open-market purchases ($265.0K) and 0 sales ($0) — net buying of $265.0K. Since March 2018, Trabud has recorded 240 Form 4 filings for VRA: 12 buys ($1.3M) and 228 sells ($272.5M).
Source: SEC EDGAR Form 4
What stands out
- The largest open-market purchase in the last 12 months was $111.8K by Ian Bickley (Chief Executive Officer) on Jun 17, 2026. SEC ↗
- The most recent open-market purchase was reported on Oct 7, 2026 (11 days ago).
Key Statistics (March 2018 – Oct 7, 2026)
Total Form 4 filings
240
SEC EDGAR
Insider filers
21
Insider buys (12)
$1.3M
Insider sells (228)
$272.5M
Insider sentiment
Net sellingNet insider flow of $271.3M in net selling since March 2018, and $265.0K in net buying over the last 12 months. 2 insider buys in the last 90 days.
Recent VRA insider transactions
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Oct 7, 2026 | Ivan Brockman | Director | Purchase | 10.0K | $5.02 | $50.2K | SEC ↗ |
| Sep 29, 2026 | Ivan Brockman | Director | Purchase | 2.5K | $4.00 | $10.0K | SEC ↗ |
| Jun 17, 2026 | Ian Bickley | Chief Executive Officer | Purchase | 28.9K | $3.87 | $111.8K | SEC ↗ |
| Jun 17, 2026 | Andrew Meslow | Director | Purchase | 24.9K | $3.73 | $93.0K | SEC ↗ |
| Jun 13, 2025 | Andrew Meslow | Director | Purchase | 253.1K | $1.88 | $474.6K | SEC ↗ |
| Jun 13, 2025 | Ian Bickley | Director | Purchase | 53.7K | $1.86 | $99.9K | SEC ↗ |
| Dec 11, 2023 | Mary Lou Kelley | Director | Sale | 33.5K | $7.51 | $251.7K | SEC ↗ |
| Apr 5, 2022 | Frances P Philip | Director | Sale | 9.3K | $7.54 | $70.1K | SEC ↗ |
| Apr 5, 2022 | Edward M Schmults | Director | Sale | 17.4K | $7.50 | $130.8K | SEC ↗ |
| Sep 14, 2021 | Robert Wallstrom | President & Chief Exec Officer | Purchase | 2.0K | $10.47 | $20.9K | SEC ↗ |
| Sep 13, 2021 | Edward M Schmults | Director | Sale | 9.3K | $10.65 | $99.0K | SEC ↗ |
| Jul 2, 2021 | Daren Hull | Vera Bradley Brand President | Sale | 15.0K | $12.26 | $183.9K | SEC ↗ |
| Jun 15, 2021 | Daren Hull | Vera Bradley Brand President | Sale | 15.0K | $12.70 | $190.5K | SEC ↗ |
| Jun 14, 2021 | Frances P Philip | Director | Sale | 12.0K | $12.66 | $151.9K | SEC ↗ |
| Jun 14, 2021 | Mark C Dely | Chief Administrative Officer | Sale | 9.0K | $12.39 | $111.6K | SEC ↗ |
| Jun 14, 2021 | John Enwright | Chief Fin. Officer | Sale | 15.0K | $12.41 | $186.2K | SEC ↗ |
| Jun 7, 2021 | Patricia R. Miller | 10% Owner | Sale | 4.4K | $12.50 | $54.7K | SEC ↗ |
| Jun 7, 2021 | Michael P. Miller | Director, 10% Owner | Sale | 4.4K | $12.50 | $54.7K | SEC ↗ |
| Jun 4, 2021 | Michael P. Miller | Director, 10% Owner | Sale | 42.0K | $12.30 | $516.1K | SEC ↗ |
| Jun 4, 2021 | Patricia R. Miller | 10% Owner | Sale | 42.0K | $12.30 | $516.1K | SEC ↗ |
| Jun 2, 2021 | Patricia R. Miller | 10% Owner | Sale | 76.1K | $11.69 | $889.6K | SEC ↗ |
| Jun 2, 2021 | Michael P. Miller | Director, 10% Owner | Sale | 76.1K | $11.69 | $889.6K | SEC ↗ |
| May 28, 2021 | Michael P. Miller | Director, 10% Owner | Sale | 30.1K | $11.05 | $332.2K | SEC ↗ |
| May 28, 2021 | Patricia R. Miller | 10% Owner | Sale | 30.1K | $11.05 | $332.2K | SEC ↗ |
| May 26, 2021 | Patricia R. Miller | 10% Owner | Sale | 37.6K | $10.45 | $392.5K | SEC ↗ |
Showing the 25 most recent of 240 Form 4 filings for Vera Bradley, Inc..
Most active VRA insiders
- Anne Marie Ray37 filings
- Michael C. Ray37 filings
- Michael P. Miller36 filings
- Patricia R. Miller36 filings
- James Bradley Byrne13 filings
Ask anything about VRA insider activity
Use Trabud's AI agent to query Vera Bradley, Inc.'s Form 4 history in plain English — "Show me VRA CEO purchases this year" or compare it against any other ticker.
Open the AI agentVRA insider trading FAQ
Are Vera Bradley, Inc. insiders buying or selling?
In the last 12 months, Vera Bradley, Inc. insiders reported 4 open-market purchases ($265.0K) and 0 sales ($0) — net buying of $265.0K. Since March 2018, Trabud has recorded 240 Form 4 filings for VRA: 12 buys ($1.3M) and 228 sells ($272.5M). Over the full record that is net selling of $271.3M.
How many insiders trade VRA stock?
21 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for Vera Bradley, Inc.. The most recent filing was accepted on Oct 7, 2026.
Where does Trabud get VRA insider trading data?
All VRA insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.