UAConsumer CyclicalSmall-Cap
Under Armour, Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for Under Armour, Inc. (UA), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud Research Team · SEC Form 4 & insider trading data analysts
Last updated:
Quick Answer
Are UA insiders buying or selling?
Under Armour, Inc. insiders reported 12 open-market buys ($156.3M) and 27 sells ($131.1M) across 39 Form 4 filings — a net buying position of $25.3M.
Source: SEC EDGAR Form 4
Key Statistics (as of May 14, 2026)
Total Form 4 filings
39
SEC EDGAR
Insider filers
19
Insider buys (12)
$156.3M
Insider sells (27)
$131.1M
Insider sentiment
Net buyingNet insider flow of $25.3M in net buying. 1 insider buy in the last 90 days.
Recent UA insider transactions
| Date | Insider | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| May 14, 2026 | Prem V Watsa ET AL | 10% Owner | Purchase | 1.2M | $4.98 | $5.9M |
| Jan 29, 2026 | Prem V Watsa ET AL | 10% Owner | Purchase | 2.6M | $6.23 | $16.4M |
| Jan 26, 2026 | Prem V Watsa ET AL | 10% Owner | Purchase | 2.3M | $6.17 | $14.4M |
| Jan 22, 2026 | Prem V Watsa ET AL | 10% Owner | Purchase | 8.6M | $5.77 | $49.7M |
| Jan 2, 2026 | Prem V Watsa ET AL | 10% Owner | Purchase | 13.2M | $5.12 | $67.4M |
| Aug 21, 2025 | Robert John Sweeney | Director | Purchase | 100.0K | $4.88 | $488.2K |
| Aug 19, 2025 | Mohamed El-Erian | Director | Purchase | 100.0K | $5.20 | $520.0K |
| Aug 15, 2025 | Eric J Aumen | Chief Accounting Officer | Purchase | 2.0K | $4.89 | $10.0K |
| Aug 15, 2025 | Dawn N. Fitzpatrick | Director | Purchase | 100.0K | $4.93 | $493.0K |
| Jun 5, 2025 | Mehri Shadman | Chief Legal Officer | Sale | 16.3K | $6.15 | $100.1K |
| Dec 4, 2024 | David Bergman | Chief Financial Officer | Sale | 30.0K | $9.09 | $272.6K |
| Nov 20, 2024 | Mehri Shadman | Chief Legal Officer | Sale | 26.9K | $8.78 | $235.9K |
| Jun 2, 2023 | Kevin A Plank | Exec. Chair & Brand Chief | Sale | 16.0M | $6.13 | $98.1M |
| Feb 14, 2023 | Tchernavia Rocker | Chief Administrative Officer | Sale | 69.8K | $9.32 | $650.7K |
| Jun 1, 2022 | David W Gibbs | Director | Purchase | 50.0K | $9.50 | $474.8K |
| Mar 1, 2022 | Aditya Maheshwari | Chief Accounting Officer | Sale | 2.9K | $15.64 | $45.3K |
| Nov 15, 2021 | David Bergman | Chief Financial Officer | Sale | 3.5K | $21.29 | $74.5K |
| Nov 10, 2021 | Colin Browne | Chief Operating Officer | Sale | 47.5K | $21.04 | $1.0M |
| Nov 10, 2021 | Kevin A Plank | Exec. Chairman and Brand Chief | Sale | 386.7K | $21.14 | $8.2M |
| Nov 8, 2021 | Kevin A Plank | Exec. Chairman and Brand Chief | Sale | 863.3K | $21.81 | $18.8M |
| Aug 24, 2021 | Harvey Sanders | Director | Sale | 10.4K | $20.57 | $214.1K |
| Aug 24, 2021 | Harvey Sanders | Director | Sale | 10.5K | $24.01 | $251.6K |
| Dec 21, 2020 | John Patrick Stanton | EVP, General Counsel | Sale | 1.0K | $17.39 | $17.4K |
| Dec 21, 2020 | John Patrick Stanton | EVP, General Counsel | Sale | 1.0K | $15.22 | $15.3K |
| Apr 1, 2020 | Kevin A Plank | Exec. Chairman and Brand Chief | Sale | 398 | $26.71 | $10.6K |
Showing the 25 most recent of 39 Form 4 filings for Under Armour, Inc..
Most active UA insiders
- David Bergman5 filings
- Prem V Watsa ET AL5 filings
- Harvey Sanders4 filings
- Kevin A Plank4 filings
- John Patrick Stanton2 filings
Ask anything about UA insider activity
Use Trabud's AI agent to query Under Armour, Inc.'s Form 4 history in plain English — "Show me UA CEO purchases this year" or compare it against any other ticker.
Open the AI agentUA insider trading FAQ
Are Under Armour, Inc. insiders buying or selling?
Across 39 SEC Form 4 filings, Under Armour, Inc. (UA) insiders reported 12 open-market purchases totaling $156.3M and 27 sales totaling $131.1M. That is a net buying position of $25.3M.
How many insiders trade UA stock?
19 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for Under Armour, Inc.. The most recent filing was accepted on May 14, 2026.
Where does Trabud get UA insider trading data?
All UA insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.
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