Purple Innovation, Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for Purple Innovation, Inc. (PRPL), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud · Insider-trading data from SEC EDGAR
Latest filing:
Compiled automatically from SEC EDGAR Form 4 filings and refreshed daily. Figures count purchases (code P) and sales (code S) only — not grants, option exercises, or gifts. How this page is built. Not investment advice.
Quick Answer
Are PRPL insiders buying or selling?
In the last 12 months, Purple Innovation, Inc. insiders reported 1 open-market purchase ($29.4K) and 0 sales ($0) — net buying of $29.4K. Since May 2018, Trabud has recorded 81 Form 4 filings for PRPL: 47 buys ($229.4M) and 34 sells ($2.3B).
Source: SEC EDGAR Form 4
Key Statistics (May 2018 – May 6, 2026)
Total Form 4 filings
81
SEC EDGAR
Insider filers
23
Insider buys (47)
$229.4M
Insider sells (34)
$2.3B
Insider sentiment
Net sellingNet insider flow of $2.1B in net selling since May 2018, and $29.4K in net buying over the last 12 months.
Recent PRPL insider transactions
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| May 6, 2026 | Robert Gerard Lucian | Chief Financial Officer | Purchase | 60.0K | $0.49 | $29.4K | SEC ↗ |
| Jun 28, 2024 | Robert Demartini | Chief Executive Officer | Purchase | 200.0K | $1.02 | $203.7K | SEC ↗ |
| Mar 26, 2024 | George Turner Ulrich | Principal Accounting Officer | Purchase | 4.0K | $1.52 | $6.1K | SEC ↗ |
| Aug 30, 2023 | Gary T Dicamillo | Director | Purchase | 10.0K | $2.22 | $22.2K | SEC ↗ |
| Jun 6, 2023 | Casey Kale Mcgarvey | Chief Legal Officer | Purchase | 22.3K | $2.85 | $63.6K | SEC ↗ |
| May 30, 2023 | Jeffery Scott Kerby | Chief of Owned Retail | Purchase | 16.4K | $3.45 | $56.4K | SEC ↗ |
| May 17, 2023 | Robert Demartini | CEO | Purchase | 50.0K | $2.97 | $148.7K | SEC ↗ |
| May 17, 2023 | Seth Lane Darling | Director | Purchase | 17.0K | $3.03 | $51.4K | SEC ↗ |
| May 15, 2023 | Carter R Pate | Director | Purchase | 16.9K | $2.95 | $50.0K | SEC ↗ |
| Mar 27, 2023 | Eric Scott Haynor | Chief Operating Officer | Purchase | 138.6K | $2.75 | $381.1K | SEC ↗ |
| Mar 27, 2023 | Jeffery Scott Kerby | Chief of Owned Retail | Purchase | 23.1K | $2.77 | $63.9K | SEC ↗ |
| Feb 14, 2023 | Adam Gray | Director, 10% Owner | Purchase | 6.0M | $4.50 | $26.8M | SEC ↗ |
| Sep 20, 2022 | Casey Kale Mcgarvey | Chief Legal Officer | Purchase | 30.0K | $2.85 | $85.5K | SEC ↗ |
| Sep 9, 2022 | Gary T Dicamillo | Director | Purchase | 10.0K | $2.66 | $26.6K | SEC ↗ |
| Sep 9, 2022 | Jack Roddy | Chief People Officer | Purchase | 2.0K | $2.74 | $5.5K | SEC ↗ |
| May 26, 2022 | Jack Roddy | Chief People Officer | Purchase | 3.0K | $4.45 | $13.3K | SEC ↗ |
| May 26, 2022 | Christopher S Shackelton | Director, 10% Owner | Purchase | 1.7M | $4.66 | $7.8M | SEC ↗ |
| May 21, 2022 | Christopher S Shackelton | Director, 10% Owner | Purchase | 778.0K | $4.85 | $3.8M | SEC ↗ |
| May 19, 2022 | Jack Roddy | Chief People Officer | Purchase | 6.0K | $4.85 | $29.1K | SEC ↗ |
| May 19, 2022 | Pano Anthos | Director | Purchase | 3.3K | $6.01 | $19.7K | SEC ↗ |
| May 19, 2022 | Pano Anthos | Director | Sale | 9.0K | $28.51 | $256.6K | SEC ↗ |
| May 19, 2022 | Christopher S Shackelton | Director, 10% Owner | Purchase | 3.4M | $4.66 | $15.6M | SEC ↗ |
| May 16, 2022 | Jack Roddy | Chief People Officer | Purchase | 3.0K | $4.40 | $13.2K | SEC ↗ |
| May 16, 2022 | Christopher S Shackelton | Director, 10% Owner | Purchase | 4.1M | $3.90 | $16.0M | SEC ↗ |
| Apr 4, 2022 | Pano Anthos | Director | Purchase | 3.3K | $6.01 | $19.7K | SEC ↗ |
Showing the 25 most recent of 81 Form 4 filings for Purple Innovation, Inc..
Most active PRPL insiders
- Christopher S Shackelton18 filings
- Terry Vernon Pearce6 filings
- Tony Marion Pearce6 filings
- Casey Kale Mcgarvey5 filings
- InnoHold, LLC5 filings
Ask anything about PRPL insider activity
Use Trabud's AI agent to query Purple Innovation, Inc.'s Form 4 history in plain English — "Show me PRPL CEO purchases this year" or compare it against any other ticker.
Open the AI agentPRPL insider trading FAQ
Are Purple Innovation, Inc. insiders buying or selling?
In the last 12 months, Purple Innovation, Inc. insiders reported 1 open-market purchase ($29.4K) and 0 sales ($0) — net buying of $29.4K. Since May 2018, Trabud has recorded 81 Form 4 filings for PRPL: 47 buys ($229.4M) and 34 sells ($2.3B). Over the full record that is net selling of $2.1B.
How many insiders trade PRPL stock?
23 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for Purple Innovation, Inc.. The most recent filing was accepted on May 6, 2026.
Where does Trabud get PRPL insider trading data?
All PRPL insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.