PRPLConsumer CyclicalNano-Cap
Purple Innovation, Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for Purple Innovation, Inc. (PRPL), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud Research Team · SEC Form 4 & insider trading data analysts
Last updated:
Quick Answer
Are PRPL insiders buying or selling?
Purple Innovation, Inc. insiders reported 47 open-market buys ($229.4M) and 34 sells ($2.3B) across 81 Form 4 filings — a net selling position of $2.1B.
Source: SEC EDGAR Form 4
Key Statistics (as of May 6, 2026)
Total Form 4 filings
81
SEC EDGAR
Insider filers
23
Insider buys (47)
$229.4M
Insider sells (34)
$2.3B
Insider sentiment
Net sellingNet insider flow of $2.1B in net selling. 1 insider buy in the last 90 days.
Recent PRPL insider transactions
| Date | Insider | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| May 6, 2026 | Robert Gerard Lucian | Chief Financial Officer | Purchase | 60.0K | $0.49 | $29.4K |
| Jun 28, 2024 | Robert Demartini | Chief Executive Officer | Purchase | 200.0K | $1.02 | $203.7K |
| Mar 26, 2024 | George Turner Ulrich | Principal Accounting Officer | Purchase | 4.0K | $1.52 | $6.1K |
| Aug 30, 2023 | Gary T Dicamillo | Director | Purchase | 10.0K | $2.22 | $22.2K |
| Jun 6, 2023 | Casey Kale Mcgarvey | Chief Legal Officer | Purchase | 22.3K | $2.85 | $63.6K |
| May 30, 2023 | Jeffery Scott Kerby | Chief of Owned Retail | Purchase | 16.4K | $3.45 | $56.4K |
| May 17, 2023 | Robert Demartini | CEO | Purchase | 50.0K | $2.97 | $148.7K |
| May 17, 2023 | Seth Lane Darling | Director | Purchase | 17.0K | $3.03 | $51.4K |
| May 15, 2023 | Carter R Pate | Director | Purchase | 16.9K | $2.95 | $50.0K |
| Mar 27, 2023 | Eric Scott Haynor | Chief Operating Officer | Purchase | 138.6K | $2.75 | $381.1K |
| Mar 27, 2023 | Jeffery Scott Kerby | Chief of Owned Retail | Purchase | 23.1K | $2.77 | $63.9K |
| Feb 14, 2023 | Adam Gray | Director, 10% Owner | Purchase | 6.0M | $4.50 | $26.8M |
| Sep 20, 2022 | Casey Kale Mcgarvey | Chief Legal Officer | Purchase | 30.0K | $2.85 | $85.5K |
| Sep 9, 2022 | Gary T Dicamillo | Director | Purchase | 10.0K | $2.66 | $26.6K |
| Sep 9, 2022 | Jack Roddy | Chief People Officer | Purchase | 2.0K | $2.74 | $5.5K |
| May 26, 2022 | Jack Roddy | Chief People Officer | Purchase | 3.0K | $4.45 | $13.3K |
| May 26, 2022 | Christopher S Shackelton | Director, 10% Owner | Purchase | 1.7M | $4.66 | $7.8M |
| May 21, 2022 | Christopher S Shackelton | Director, 10% Owner | Purchase | 778.0K | $4.85 | $3.8M |
| May 19, 2022 | Jack Roddy | Chief People Officer | Purchase | 6.0K | $4.85 | $29.1K |
| May 19, 2022 | Pano Anthos | Director | Purchase | 3.3K | $6.01 | $19.7K |
| May 19, 2022 | Pano Anthos | Director | Sale | 9.0K | $28.51 | $256.6K |
| May 19, 2022 | Christopher S Shackelton | Director, 10% Owner | Purchase | 3.4M | $4.66 | $15.6M |
| May 16, 2022 | Jack Roddy | Chief People Officer | Purchase | 3.0K | $4.40 | $13.2K |
| May 16, 2022 | Christopher S Shackelton | Director, 10% Owner | Purchase | 4.1M | $3.90 | $16.0M |
| Apr 4, 2022 | Pano Anthos | Director | Purchase | 3.3K | $6.01 | $19.7K |
Showing the 25 most recent of 81 Form 4 filings for Purple Innovation, Inc..
Most active PRPL insiders
- Christopher S Shackelton18 filings
- Terry Vernon Pearce6 filings
- Tony Marion Pearce6 filings
- Casey Kale Mcgarvey5 filings
- InnoHold, LLC5 filings
Ask anything about PRPL insider activity
Use Trabud's AI agent to query Purple Innovation, Inc.'s Form 4 history in plain English — "Show me PRPL CEO purchases this year" or compare it against any other ticker.
Open the AI agentPRPL insider trading FAQ
Are Purple Innovation, Inc. insiders buying or selling?
Across 81 SEC Form 4 filings, Purple Innovation, Inc. (PRPL) insiders reported 47 open-market purchases totaling $229.4M and 34 sales totaling $2.3B. That is a net selling position of $2.1B.
How many insiders trade PRPL stock?
23 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for Purple Innovation, Inc.. The most recent filing was accepted on May 6, 2026.
Where does Trabud get PRPL insider trading data?
All PRPL insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.
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