MAXCommunication ServicesSmall-Cap
MediaAlpha, Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for MediaAlpha, Inc. (MAX), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud Research Team · SEC Form 4 & insider trading data analysts
Last updated:
Quick Answer
Are MAX insiders buying or selling?
MediaAlpha, Inc. insiders reported 6 open-market buys ($59.8M) and 177 sells ($700.7M) across 183 Form 4 filings — a net selling position of $640.9M.
Source: SEC EDGAR Form 4
Key Statistics (as of Jul 18, 2026)
Total Form 4 filings
183
SEC EDGAR
Insider filers
16
Insider buys (6)
$59.8M
Insider sells (177)
$700.7M
Insider sentiment
Net sellingNet insider flow of $640.9M in net selling.
Recent MAX insider transactions
| Date | Insider | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Jul 18, 2026 | Steven Yi | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sale | 94.8K | $14.37 | $1.4M |
| Jul 18, 2026 | Kuanling Amy Yeh | Chief Technology Officer | Sale | 13.0K | $14.38 | $186.9K |
| Jul 15, 2026 | Eugene Nonko | Director | Sale | 46.4K | $13.91 | $645.8K |
| Jul 15, 2026 | Steven Yi | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sale | 161.5K | $14.13 | $2.3M |
| Jul 15, 2026 | Keith Cramer | Chief Revenue Officer | Sale | 13.0K | $14.19 | $184.5K |
| Jul 9, 2026 | Steven Yi | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sale | 43.7K | $14.05 | $614.2K |
| Jul 9, 2026 | Eugene Nonko | Director | Sale | 76.3K | $13.89 | $1.1M |
| Jul 1, 2026 | Eugene Nonko | Director | Sale | 34.5K | $12.41 | $427.8K |
| Jul 1, 2026 | Steven Yi | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sale | 96.0K | $12.90 | $1.2M |
| Jun 26, 2026 | Kuanling Amy Yeh | Chief Technology Officer | Sale | 3.0K | $11.16 | $33.5K |
| Jun 24, 2026 | Eugene Nonko | Director | Sale | 23.2K | $10.25 | $237.9K |
| Jun 18, 2026 | Steven Yi | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sale | 24.0K | $10.01 | $240.2K |
| Jun 18, 2026 | Eugene Nonko | Director | Sale | 23.2K | $10.00 | $232.1K |
| Jun 15, 2026 | Keith Cramer | Chief Revenue Officer | Sale | 13.0K | $9.47 | $123.1K |
| Jun 12, 2026 | Eugene Nonko | Director | Sale | 23.2K | $10.00 | $232.0K |
| Jun 5, 2026 | Kuanling Amy Yeh | Chief Technology Officer | Sale | 3.0K | $8.89 | $26.7K |
| May 19, 2026 | Keith Cramer | Chief Revenue Officer | Sale | 13.0K | $8.05 | $104.7K |
| May 19, 2026 | Kuanling Amy Yeh | Chief Technology Officer | Sale | 12.0K | $8.05 | $96.6K |
| May 19, 2026 | Jeffrey B Coyne | GENERAL COUNSEL AND SECRETARY | Sale | 5.0K | $8.10 | $40.5K |
| May 6, 2026 | Steven Yi | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sale | 12.0K | $9.04 | $108.5K |
| Apr 29, 2026 | Steven Yi | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sale | 67.0K | $9.99 | $669.2K |
| Apr 29, 2026 | Eugene Nonko | Director | Sale | 115.1K | $10.02 | $1.2M |
| Apr 23, 2026 | Steven Yi | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sale | 48.6K | $10.05 | $488.2K |
| Apr 23, 2026 | Eugene Nonko | Director | Sale | 111.8K | $10.06 | $1.1M |
| Apr 15, 2026 | Steven Yi | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sale | 12.0K | $9.41 | $112.9K |
Showing the 25 most recent of 183 Form 4 filings for MediaAlpha, Inc..
Most active MAX insiders
- Steven Yi45 filings
- Eugene Nonko37 filings
- Keith Cramer20 filings
- Kuanling Amy Yeh20 filings
- Tigran Sinanyan11 filings
Ask anything about MAX insider activity
Use Trabud's AI agent to query MediaAlpha, Inc.'s Form 4 history in plain English — "Show me MAX CEO purchases this year" or compare it against any other ticker.
Open the AI agentMAX insider trading FAQ
Are MediaAlpha, Inc. insiders buying or selling?
Across 183 SEC Form 4 filings, MediaAlpha, Inc. (MAX) insiders reported 6 open-market purchases totaling $59.8M and 177 sales totaling $700.7M. That is a net selling position of $640.9M.
How many insiders trade MAX stock?
16 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for MediaAlpha, Inc.. The most recent filing was accepted on Jul 18, 2026.
Where does Trabud get MAX insider trading data?
All MAX insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.
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