MediaAlpha, Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for MediaAlpha, Inc. (MAX), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud · Insider-trading data from SEC EDGAR
Latest filing:
Compiled automatically from SEC EDGAR Form 4 filings and refreshed daily. Figures count purchases (code P) and sales (code S) only — not grants, option exercises, or gifts. How this page is built. Not investment advice.
Quick Answer
Are MAX insiders buying or selling?
In the last 12 months, MediaAlpha, Inc. insiders reported 0 open-market purchases ($0) and 95 sales ($31.9M) — net selling of $31.9M. Since November 2020, Trabud has recorded 201 Form 4 filings for MAX: 6 buys ($59.8M) and 195 sells ($706.8M).
Source: SEC EDGAR Form 4
What stands out
- No MediaAlpha, Inc. insider made an open-market purchase in the last 12 months; the 95 reported open-market sales totaled $31.9M.
Key Statistics (November 2020 – Oct 14, 2026)
Total Form 4 filings
201
SEC EDGAR
Insider filers
16
Insider buys (6)
$59.8M
Insider sells (195)
$706.8M
Insider sentiment
Net sellingNet insider flow of $646.9M in net selling since November 2020, and $31.9M in net selling over the last 12 months.
Recent MAX insider transactions
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Oct 14, 2026 | Eugene Nonko | Director | Sale | 23.2K | $10.21 | $237.0K | SEC ↗ |
| Oct 10, 2026 | Steven Yi | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sale | 26.0K | $10.11 | $263.3K | SEC ↗ |
| Sep 25, 2026 | Kuanling Amy Yeh | Chief Technology Officer | Sale | 3.0K | $9.40 | $28.2K | SEC ↗ |
| Sep 23, 2026 | Eugene Nonko | Director | Sale | 15.5K | $10.66 | $164.8K | SEC ↗ |
| Sep 16, 2026 | Keith Cramer | Chief Revenue Officer | Sale | 13.0K | $11.49 | $149.4K | SEC ↗ |
| Sep 16, 2026 | Eugene Nonko | Director | Sale | 28.9K | $11.59 | $334.5K | SEC ↗ |
| Sep 10, 2026 | Eugene Nonko | Director | Sale | 27.6K | $11.59 | $320.2K | SEC ↗ |
| Sep 9, 2026 | Kuanling Amy Yeh | Chief Technology Officer | Sale | 3.0K | $12.00 | $36.0K | SEC ↗ |
| Sep 2, 2026 | Steven Yi | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sale | 48.0K | $12.38 | $594.4K | SEC ↗ |
| Sep 2, 2026 | Eugene Nonko | Director | Sale | 31.3K | $12.42 | $389.1K | SEC ↗ |
| Aug 26, 2026 | Eugene Nonko | Director | Sale | 33.4K | $12.81 | $428.2K | SEC ↗ |
| Aug 19, 2026 | Eugene Nonko | Director | Sale | 34.5K | $12.97 | $446.8K | SEC ↗ |
| Aug 18, 2026 | Keith Cramer | Chief Revenue Officer | Sale | 13.0K | $12.76 | $165.9K | SEC ↗ |
| Aug 18, 2026 | Kuanling Amy Yeh | Chief Technology Officer | Sale | 12.0K | $13.55 | $162.6K | SEC ↗ |
| Aug 12, 2026 | Eugene Nonko | Director | Sale | 34.5K | $13.19 | $454.6K | SEC ↗ |
| Aug 5, 2026 | Eugene Nonko | Director | Sale | 32.4K | $12.42 | $402.2K | SEC ↗ |
| Aug 5, 2026 | Steven Yi | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sale | 72.0K | $12.64 | $910.0K | SEC ↗ |
| Jul 29, 2026 | Eugene Nonko | Director | Sale | 43.4K | $13.75 | $597.0K | SEC ↗ |
| Jul 18, 2026 | Steven Yi | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sale | 94.8K | $14.37 | $1.4M | SEC ↗ |
| Jul 18, 2026 | Kuanling Amy Yeh | Chief Technology Officer | Sale | 13.0K | $14.38 | $186.9K | SEC ↗ |
| Jul 15, 2026 | Eugene Nonko | Director | Sale | 46.4K | $13.91 | $645.8K | SEC ↗ |
| Jul 15, 2026 | Steven Yi | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sale | 161.5K | $14.13 | $2.3M | SEC ↗ |
| Jul 15, 2026 | Keith Cramer | Chief Revenue Officer | Sale | 13.0K | $14.19 | $184.5K | SEC ↗ |
| Jul 9, 2026 | Steven Yi | CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER | Sale | 43.7K | $14.05 | $614.2K | SEC ↗ |
| Jul 9, 2026 | Eugene Nonko | Director | Sale | 76.3K | $13.89 | $1.1M | SEC ↗ |
Showing the 25 most recent of 201 Form 4 filings for MediaAlpha, Inc..
Most active MAX insiders
- Steven Yi48 filings
- Eugene Nonko47 filings
- Kuanling Amy Yeh23 filings
- Keith Cramer22 filings
- Tigran Sinanyan11 filings
Ask anything about MAX insider activity
Use Trabud's AI agent to query MediaAlpha, Inc.'s Form 4 history in plain English — "Show me MAX CEO purchases this year" or compare it against any other ticker.
Open the AI agentMAX insider trading FAQ
Are MediaAlpha, Inc. insiders buying or selling?
In the last 12 months, MediaAlpha, Inc. insiders reported 0 open-market purchases ($0) and 95 sales ($31.9M) — net selling of $31.9M. Since November 2020, Trabud has recorded 201 Form 4 filings for MAX: 6 buys ($59.8M) and 195 sells ($706.8M). Over the full record that is net selling of $646.9M.
How many insiders trade MAX stock?
16 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for MediaAlpha, Inc.. The most recent filing was accepted on Oct 14, 2026.
Where does Trabud get MAX insider trading data?
All MAX insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.