HERC HOLDINGS INC Insider Trading Activity
Every SEC Form 4 insider transaction reported for HERC HOLDINGS INC (HRI), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud · Insider-trading data from SEC EDGAR
Latest filing:
Compiled automatically from SEC EDGAR Form 4 filings and refreshed daily. Figures count purchases (code P) and sales (code S) only — not grants, option exercises, or gifts. How this page is built. Not investment advice.
Quick Answer
Are HRI insiders buying or selling?
In the last 12 months, HERC HOLDINGS INC insiders reported 2 open-market purchases ($930.3K) and 0 sales ($0) — net buying of $930.3K. Since November 2018, Trabud has recorded 50 Form 4 filings for HRI: 8 buys ($1.5M) and 42 sells ($301.5M).
Source: SEC EDGAR Form 4
What stands out
- The largest open-market purchase in the last 12 months was $502.9K by Erik Olsson (Director) on Aug 24, 2026. SEC ↗
- The most recent open-market purchase was reported on Aug 24, 2026 (55 days ago).
Key Statistics (November 2018 – Aug 24, 2026)
Total Form 4 filings
50
SEC EDGAR
Insider filers
15
Insider buys (8)
$1.5M
Insider sells (42)
$301.5M
Insider sentiment
Net sellingNet insider flow of $300.0M in net selling since November 2018, and $930.3K in net buying over the last 12 months. 1 insider buy in the last 90 days.
Recent HRI insider transactions
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Aug 24, 2026 | Erik Olsson | Director | Purchase | 3.1K | $163.00 | $502.9K | SEC ↗ |
| Mar 2, 2026 | John A Olin | Director | Purchase | 3.0K | $142.47 | $427.4K | SEC ↗ |
| Jun 5, 2025 | Christian J Cunningham | SVP & Chief HR Officer | Purchase | 1 | $0.00 | $0 | SEC ↗ |
| Nov 8, 2024 | Lawrence Harris Silber | President & CEO | Sale | 45.8K | $237.41 | $10.9M | SEC ↗ |
| Nov 6, 2024 | Christian J Cunningham | SVP & Chief HR Officer | Sale | 4.3K | $242.28 | $1.1M | SEC ↗ |
| Nov 5, 2024 | Mark Humphrey | SVP & Chief Financial Officer | Sale | 2.6K | $210.09 | $551.5K | SEC ↗ |
| Oct 30, 2024 | Christian J Cunningham | SVP & Chief HR Officer | Sale | 7.6K | $213.85 | $1.6M | SEC ↗ |
| Oct 29, 2024 | Samuel Wade Sheek | SVP & Chief Legal Officer | Sale | 5.0K | $213.12 | $1.1M | SEC ↗ |
| Oct 25, 2024 | Michael A Kelly | Director | Sale | 3.9K | $208.83 | $810.3K | SEC ↗ |
| Aug 27, 2024 | Aaron Birnbaum | SVP & Chief Operating Officer | Sale | 10.0K | $146.71 | $1.5M | SEC ↗ |
| Aug 1, 2024 | Tamir Peres | SVP&Chief Information Officer | Sale | 5.8K | $159.03 | $925.7K | SEC ↗ |
| May 15, 2024 | Lawrence Harris Silber | President & CEO | Sale | 20.0K | $158.81 | $3.2M | SEC ↗ |
| May 13, 2024 | Christian J Cunningham | SVP & Chief HR Officer | Sale | 6.6K | $155.37 | $1.0M | SEC ↗ |
| Apr 29, 2024 | Aaron Birnbaum | SVP & Chief Operating Officer | Sale | 5.8K | $152.33 | $890.2K | SEC ↗ |
| Mar 18, 2024 | Tamir Peres | SVP&Chief Information Officer | Sale | 3.5K | $159.10 | $564.0K | SEC ↗ |
| Mar 8, 2024 | Christian J Cunningham | SVP & Chief HR Officer | Sale | 2.6K | $165.33 | $429.4K | SEC ↗ |
| Mar 6, 2024 | Mark Alan Schumacher | VP & Chief Accounting Officer | Sale | 1.5K | $168.84 | $253.3K | SEC ↗ |
| Mar 6, 2024 | Lawrence Harris Silber | President & CEO | Sale | 6.6K | $167.46 | $1.1M | SEC ↗ |
| Feb 29, 2024 | Lawrence Harris Silber | President & CEO | Sale | 19.5K | $156.85 | $3.1M | SEC ↗ |
| Dec 19, 2023 | Mark Alan Schumacher | VP, CAO and Controller | Sale | 811 | $147.11 | $119.3K | SEC ↗ |
| Sep 13, 2023 | Lawrence Harris Silber | President & CEO | Sale | 4.0K | $128.85 | $515.4K | SEC ↗ |
| Jun 20, 2023 | Christian J Cunningham | SVP & Chief HR Officer | Sale | 10.0K | $125.27 | $1.2M | SEC ↗ |
| Mar 2, 2023 | Lawrence Harris Silber | President & CEO | Sale | 3.4K | $145.06 | $493.3K | SEC ↗ |
| Feb 28, 2023 | Aaron Birnbaum | SVP & Chief Operating Officer | Sale | 6.1K | $141.69 | $870.1K | SEC ↗ |
| Feb 21, 2023 | Lawrence Harris Silber | President & CEO | Sale | 16.7K | $149.95 | $2.5M | SEC ↗ |
Showing the 25 most recent of 50 Form 4 filings for HERC HOLDINGS INC.
Most active HRI insiders
- ICAHN CARL C14 filings
- Lawrence Harris Silber9 filings
- Christian J Cunningham7 filings
- Aaron Birnbaum5 filings
- Tamir Peres3 filings
Ask anything about HRI insider activity
Use Trabud's AI agent to query HERC HOLDINGS INC's Form 4 history in plain English — "Show me HRI CEO purchases this year" or compare it against any other ticker.
Open the AI agentHRI insider trading FAQ
Are HERC HOLDINGS INC insiders buying or selling?
In the last 12 months, HERC HOLDINGS INC insiders reported 2 open-market purchases ($930.3K) and 0 sales ($0) — net buying of $930.3K. Since November 2018, Trabud has recorded 50 Form 4 filings for HRI: 8 buys ($1.5M) and 42 sells ($301.5M). Over the full record that is net selling of $300.0M.
How many insiders trade HRI stock?
15 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for HERC HOLDINGS INC. The most recent filing was accepted on Aug 24, 2026.
Where does Trabud get HRI insider trading data?
All HRI insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.