Alphabet Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for Alphabet Inc. (GOOG), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud · Insider-trading data from SEC EDGAR
Latest filing:
Compiled automatically from SEC EDGAR Form 4 filings and refreshed daily. Figures count purchases (code P) and sales (code S) only — not grants, option exercises, or gifts. How this page is built. Not investment advice.
Quick Answer
Are GOOG insiders buying or selling?
In the last 12 months, Alphabet Inc. insiders reported 0 open-market purchases ($0) and 43 sales ($132.2M) — net selling of $132.2M. Since January 2018, Trabud has recorded 675 Form 4 filings for GOOG: 1 buys (-$14.9M) and 674 sells ($6.7B).
Source: SEC EDGAR Form 4
What stands out
- No Alphabet Inc. insider made an open-market purchase in the last 12 months; the 43 reported open-market sales totaled $132.2M.
Key Statistics (January 2018 – Oct 2, 2026)
Total Form 4 filings
675
SEC EDGAR
Insider filers
16
Insider buys (1)
-$14.9M
Insider sells (674)
$6.7B
Insider sentiment
Net sellingNet insider flow of $6.7B in net selling since January 2018, and $132.2M in net selling over the last 12 months.
Recent GOOG insider transactions
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Oct 2, 2026 | Frances Arnold | Director | Sale | 83 | $340.45 | $28.3K | SEC ↗ |
| Aug 31, 2026 | Frances Arnold | Director | Sale | 82 | $337.71 | $27.7K | SEC ↗ |
| Jul 30, 2026 | Frances Arnold | Director | Sale | 82 | $333.39 | $27.3K | SEC ↗ |
| Jul 29, 2026 | Marsida Saraci | VP, Chief Accounting Officer | Sale | 449 | $333.20 | $149.6K | SEC ↗ |
| Jul 1, 2026 | John Kent Walker | President, Global Affairs, CLO | Sale | 9.0K | $349.29 | $3.1M | SEC ↗ |
| Jun 30, 2026 | Frances Arnold | Director | Sale | 112 | $351.28 | $39.3K | SEC ↗ |
| Jun 30, 2026 | Marsida Saraci | VP, Chief Accounting Officer | Sale | 449 | $341.72 | $153.4K | SEC ↗ |
| Jun 18, 2026 | John L. Hennessy | Director | Sale | 1.1K | $368.63 | $387.1K | SEC ↗ |
| Jun 1, 2026 | Frances Arnold | Director | Sale | 102 | $381.00 | $38.9K | SEC ↗ |
| May 19, 2026 | John L. Hennessy | Director | Sale | 1.1K | $393.26 | $412.9K | SEC ↗ |
| May 1, 2026 | Frances Arnold | Director | Sale | 102 | $371.00 | $37.8K | SEC ↗ |
| Apr 18, 2026 | John L. Hennessy | Director | Sale | 1.1K | $331.65 | $348.2K | SEC ↗ |
| Apr 3, 2026 | Amie Thuener O'Toole | VP, Chief Accounting Officer | Sale | 617 | $289.63 | $178.7K | SEC ↗ |
| Apr 1, 2026 | John Kent Walker | President, Global Affairs, CLO | Sale | 9.0K | $275.89 | $2.5M | SEC ↗ |
| Apr 1, 2026 | Frances Arnold | Director | Sale | 102 | $275.19 | $28.1K | SEC ↗ |
| Mar 19, 2026 | John L. Hennessy | Director | Sale | 1.1K | $303.41 | $318.6K | SEC ↗ |
| Mar 19, 2026 | Sundar Pichai | Chief Executive Officer | Sale | 32.5K | $307.89 | $10.0M | SEC ↗ |
| Mar 6, 2026 | Sundar Pichai | Chief Executive Officer | Sale | 32.5K | $303.38 | $9.9M | SEC ↗ |
| Mar 4, 2026 | Frances Arnold | Director | Sale | 112 | $302.99 | $33.9K | SEC ↗ |
| Mar 4, 2026 | Amie Thuener O'Toole | VP, Chief Accounting Officer | Sale | 955 | $298.00 | $284.6K | SEC ↗ |
| Feb 20, 2026 | Sundar Pichai | Chief Executive Officer | Sale | 32.5K | $303.92 | $9.9M | SEC ↗ |
| Feb 20, 2026 | John Kent Walker | President, Global Affairs, CLO | Sale | 47.6K | $301.45 | $14.3M | SEC ↗ |
| Feb 18, 2026 | John L. Hennessy | Director | Sale | 600 | $306.73 | $184.0K | SEC ↗ |
| Feb 7, 2026 | Sundar Pichai | Chief Executive Officer | Sale | 32.5K | $335.18 | $10.9M | SEC ↗ |
| Feb 3, 2026 | Amie Thuener O'Toole | VP, Chief Accounting Officer | Sale | 933 | $336.55 | $314.0K | SEC ↗ |
Showing the 25 most recent of 675 Form 4 filings for Alphabet Inc..
Most active GOOG insiders
- Lawrence Page98 filings
- Sundar Pichai97 filings
- John L. Hennessy95 filings
- Amie Thuener O'Toole90 filings
- Brin Sergey89 filings
Ask anything about GOOG insider activity
Use Trabud's AI agent to query Alphabet Inc.'s Form 4 history in plain English — "Show me GOOG CEO purchases this year" or compare it against any other ticker.
Open the AI agentGOOG insider trading FAQ
Are Alphabet Inc. insiders buying or selling?
In the last 12 months, Alphabet Inc. insiders reported 0 open-market purchases ($0) and 43 sales ($132.2M) — net selling of $132.2M. Since January 2018, Trabud has recorded 675 Form 4 filings for GOOG: 1 buys (-$14.9M) and 674 sells ($6.7B). Over the full record that is net selling of $6.7B.
How many insiders trade GOOG stock?
16 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for Alphabet Inc.. The most recent filing was accepted on Oct 2, 2026.
Where does Trabud get GOOG insider trading data?
All GOOG insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.