CRMTechnologyLarge-Cap
Salesforce, Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for Salesforce, Inc. (CRM), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud Research Team · SEC Form 4 & insider trading data analysts
Last updated:
Quick Answer
Are CRM insiders buying or selling?
Salesforce, Inc. insiders reported 18 open-market buys ($134.9M) and 2228 sells ($4.7B) across 2,246 Form 4 filings — a net selling position of $4.5B.
Source: SEC EDGAR Form 4
Key Statistics (as of Mar 19, 2026)
Total Form 4 filings
2,246
SEC EDGAR
Insider filers
29
Insider buys (18)
$134.9M
Insider sells (2228)
$4.7B
Insider sentiment
Net sellingNet insider flow of $4.5B in net selling.
Recent CRM insider transactions
| Date | Insider | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Mar 19, 2026 | Laura Alber | Director | Purchase | 2.6K | $194.58 | $500.3K |
| Mar 18, 2026 | David Blair Kirk | Director | Purchase | 2.6K | $194.62 | $500.2K |
| Jan 16, 2026 | Neelie Kroes | Director | Sale | 3.9K | $238.70 | $929.3K |
| Dec 18, 2025 | David Blair Kirk | Director | Purchase | 1.9K | $258.64 | $500.7K |
| Dec 8, 2025 | Mason G Morfit | Director | Purchase | 96.0K | $260.58 | $25.0M |
| Dec 3, 2025 | Parker Harris | Co-Founder and CTO, Slack | Sale | 134.7K | $234.70 | $31.6M |
| Nov 4, 2025 | Marc Benioff | Chair and CEO | Sale | 122 | $259.00 | $31.6K |
| Nov 4, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $258.20 | $580.9K |
| Oct 31, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $256.82 | $577.8K |
| Oct 30, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $252.04 | $567.1K |
| Oct 29, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $257.06 | $578.4K |
| Oct 28, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $256.13 | $576.3K |
| Oct 27, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $255.56 | $575.0K |
| Oct 24, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $255.62 | $575.1K |
| Oct 23, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $259.01 | $582.8K |
| Oct 22, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $262.27 | $590.1K |
| Oct 21, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $252.28 | $567.6K |
| Oct 20, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $244.64 | $550.4K |
| Oct 17, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $248.36 | $558.8K |
| Oct 16, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $238.37 | $536.3K |
| Oct 15, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $243.91 | $548.8K |
| Oct 14, 2025 | Marc Benioff | Chair and CEO | Sale | 4.5K | $244.75 | $1.1M |
| Oct 10, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $243.26 | $547.3K |
| Oct 9, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $239.79 | $539.5K |
| Oct 8, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $240.22 | $540.5K |
Showing the 25 most recent of 2,246 Form 4 filings for Salesforce, Inc..
Most active CRM insiders
- Marc Benioff1071 filings
- Parker Harris302 filings
- Amy E Weaver149 filings
- Srinivas Tallapragada134 filings
- Keith Block90 filings
Ask anything about CRM insider activity
Use Trabud's AI agent to query Salesforce, Inc.'s Form 4 history in plain English — "Show me CRM CEO purchases this year" or compare it against any other ticker.
Open the AI agentCRM insider trading FAQ
Are Salesforce, Inc. insiders buying or selling?
Across 2,246 SEC Form 4 filings, Salesforce, Inc. (CRM) insiders reported 18 open-market purchases totaling $134.9M and 2228 sales totaling $4.7B. That is a net selling position of $4.5B.
How many insiders trade CRM stock?
29 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for Salesforce, Inc.. The most recent filing was accepted on Mar 19, 2026.
Where does Trabud get CRM insider trading data?
All CRM insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.
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