Salesforce, Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for Salesforce, Inc. (CRM), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud · Insider-trading data from SEC EDGAR
Latest filing:
Compiled automatically from SEC EDGAR Form 4 filings and refreshed daily. Figures count purchases (code P) and sales (code S) only — not grants, option exercises, or gifts. How this page is built. Not investment advice.
Quick Answer
Are CRM insiders buying or selling?
In the last 12 months, Salesforce, Inc. insiders reported 5 open-market purchases ($27.5M) and 15 sales ($40.1M) — net selling of $12.5M. Since January 2018, Trabud has recorded 2,408 Form 4 filings for CRM: 23 buys ($138.8M) and 2385 sells ($4.8B).
Source: SEC EDGAR Form 4
What stands out
- The largest open-market purchase in the last 12 months was $25.0M by Mason G Morfit (Director) on Dec 8, 2025. SEC ↗
- The most recent open-market purchase was reported on Sep 21, 2026 (27 days ago).
Key Statistics (January 2018 – Sep 21, 2026)
Total Form 4 filings
2,408
SEC EDGAR
Insider filers
30
Insider buys (23)
$138.8M
Insider sells (2385)
$4.8B
Insider sentiment
Net sellingNet insider flow of $4.6B in net selling since January 2018, and $12.5M in net selling over the last 12 months. 1 insider buy in the last 90 days.
Recent CRM insider transactions
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Sep 21, 2026 | David Blair Kirk | Director | Purchase | 4.2K | $239.33 | $999.5K | SEC ↗ |
| Sep 4, 2026 | Craig Conway | Director | Sale | 4.5K | $260.61 | $1.2M | SEC ↗ |
| Mar 19, 2026 | Laura Alber | Director | Purchase | 2.6K | $194.58 | $500.3K | SEC ↗ |
| Mar 18, 2026 | David Blair Kirk | Director | Purchase | 2.6K | $194.62 | $500.2K | SEC ↗ |
| Jan 16, 2026 | Neelie Kroes | Director | Sale | 3.9K | $238.70 | $929.3K | SEC ↗ |
| Dec 18, 2025 | David Blair Kirk | Director | Purchase | 1.9K | $258.64 | $500.7K | SEC ↗ |
| Dec 8, 2025 | Mason G Morfit | Director | Purchase | 96.0K | $260.58 | $25.0M | SEC ↗ |
| Dec 3, 2025 | Parker Harris | Co-Founder and CTO, Slack | Sale | 134.7K | $234.70 | $31.6M | SEC ↗ |
| Nov 4, 2025 | Marc Benioff | Chair and CEO | Sale | 122 | $259.00 | $31.6K | SEC ↗ |
| Nov 4, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $258.20 | $580.9K | SEC ↗ |
| Oct 31, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $256.82 | $577.8K | SEC ↗ |
| Oct 30, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $252.04 | $567.1K | SEC ↗ |
| Oct 29, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $257.06 | $578.4K | SEC ↗ |
| Oct 28, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $256.13 | $576.3K | SEC ↗ |
| Oct 27, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $255.56 | $575.0K | SEC ↗ |
| Oct 24, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $255.62 | $575.1K | SEC ↗ |
| Oct 23, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $259.01 | $582.8K | SEC ↗ |
| Oct 22, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $262.27 | $590.1K | SEC ↗ |
| Oct 21, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $252.28 | $567.6K | SEC ↗ |
| Oct 20, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $244.64 | $550.4K | SEC ↗ |
| Oct 17, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $248.36 | $558.8K | SEC ↗ |
| Oct 16, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $238.37 | $536.3K | SEC ↗ |
| Oct 15, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $243.91 | $548.8K | SEC ↗ |
| Oct 14, 2025 | Marc Benioff | Chair and CEO | Sale | 4.5K | $244.75 | $1.1M | SEC ↗ |
| Oct 10, 2025 | Marc Benioff | Chair and CEO | Sale | 2.3K | $243.26 | $547.3K | SEC ↗ |
Showing the 25 most recent of 2,408 Form 4 filings for Salesforce, Inc..
Most active CRM insiders
- Marc Benioff1142 filings
- Parker Harris321 filings
- Amy E Weaver156 filings
- Srinivas Tallapragada134 filings
- Keith Block103 filings
Ask anything about CRM insider activity
Use Trabud's AI agent to query Salesforce, Inc.'s Form 4 history in plain English — "Show me CRM CEO purchases this year" or compare it against any other ticker.
Open the AI agentCRM insider trading FAQ
Are Salesforce, Inc. insiders buying or selling?
In the last 12 months, Salesforce, Inc. insiders reported 5 open-market purchases ($27.5M) and 15 sales ($40.1M) — net selling of $12.5M. Since January 2018, Trabud has recorded 2,408 Form 4 filings for CRM: 23 buys ($138.8M) and 2385 sells ($4.8B). Over the full record that is net selling of $4.6B.
How many insiders trade CRM stock?
30 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for Salesforce, Inc.. The most recent filing was accepted on Sep 21, 2026.
Where does Trabud get CRM insider trading data?
All CRM insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.