BZUNConsumer CyclicalSmall-Cap
Baozun Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for Baozun Inc. (BZUN), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud Research Team · SEC Form 4 & insider trading data analysts
Last updated:
Quick Answer
Are BZUN insiders buying or selling?
Baozun Inc. insiders reported 26 open-market buys ($1.4M) and 0 sells ($0) across 26 Form 4 filings — a net buying position of $1.4M.
Source: SEC EDGAR Form 4
Key Statistics (as of Sep 4, 2026)
Total Form 4 filings
26
SEC EDGAR
Insider filers
2
Insider buys (26)
$1.4M
Insider sells (0)
$0
Insider sentiment
Net buyingNet insider flow of $1.4M in net buying. 10 insider buys in the last 90 days.
Recent BZUN insider transactions
| Date | Insider | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Sep 4, 2026 | Wu Junhua | Chief Strategy Officer | Purchase | 13.5K | $2.85 | $38.5K |
| Jun 26, 2026 | Wu Junhua | Chief Strategy Officer | Purchase | 29.0K | $2.85 | $82.7K |
| Jun 24, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 10.0K | $2.81 | $28.1K |
| Jun 22, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.80 | $56.0K |
| Jun 22, 2026 | Wu Junhua | Chief Strategy Officer | Purchase | 18.5K | $2.84 | $52.5K |
| Jun 17, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.76 | $55.1K |
| Jun 15, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.70 | $53.9K |
| Jun 15, 2026 | Wu Junhua | Chief Strategy Officer | Purchase | 18.0K | $2.69 | $48.4K |
| Jun 11, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.68 | $53.6K |
| Jun 9, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.71 | $54.2K |
| Jun 5, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.65 | $53.0K |
| Jun 3, 2026 | Wu Junhua | Chief Strategy Officer | Purchase | 20.0K | $2.70 | $54.0K |
| Jun 3, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.71 | $54.2K |
| Jun 1, 2026 | Wu Junhua | Chief Strategy Officer | Purchase | 19.5K | $2.56 | $49.9K |
| Jun 1, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.57 | $51.3K |
| May 28, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.57 | $51.3K |
| May 28, 2026 | Wu Junhua | Chief Strategy Officer | Purchase | 10.0K | $2.55 | $25.5K |
| Apr 21, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 16.0K | $3.14 | $50.2K |
| Apr 17, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 28.5K | $2.79 | $79.5K |
| Apr 15, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 23.6K | $2.55 | $60.3K |
| Apr 14, 2026 | Wu Junhua | Chief Strategy Officer | Purchase | 16.5K | $2.46 | $40.5K |
| Apr 13, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 24.1K | $2.50 | $60.2K |
| Apr 10, 2026 | Wu Junhua | Chief Strategy Officer | Purchase | 30.9K | $2.54 | $78.5K |
| Apr 9, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 23.6K | $2.54 | $60.0K |
| Apr 6, 2026 | Wu Junhua | Chief Strategy Officer | Purchase | 30.0K | $2.47 | $74.0K |
Showing the 25 most recent of 26 Form 4 filings for Baozun Inc..
Most active BZUN insiders
- Wenbin Qiu15 filings
- Wu Junhua11 filings
Ask anything about BZUN insider activity
Use Trabud's AI agent to query Baozun Inc.'s Form 4 history in plain English — "Show me BZUN CEO purchases this year" or compare it against any other ticker.
Open the AI agentBZUN insider trading FAQ
Are Baozun Inc. insiders buying or selling?
Across 26 SEC Form 4 filings, Baozun Inc. (BZUN) insiders reported 26 open-market purchases totaling $1.4M and 0 sales totaling $0. That is a net buying position of $1.4M.
How many insiders trade BZUN stock?
2 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for Baozun Inc.. The most recent filing was accepted on Sep 4, 2026.
Where does Trabud get BZUN insider trading data?
All BZUN insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.
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