Baozun Inc. Insider Trading Activity
Every SEC Form 4 insider transaction reported for Baozun Inc. (BZUN), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud · Insider-trading data from SEC EDGAR
Latest filing:
Compiled automatically from SEC EDGAR Form 4 filings and refreshed daily. Figures count purchases (code P) and sales (code S) only — not grants, option exercises, or gifts. How this page is built. Not investment advice.
Quick Answer
Are BZUN insiders buying or selling?
In the last 12 months, Baozun Inc. insiders reported 32 open-market purchases ($1.6M) and 0 sales ($0) — net buying of $1.6M. Since April 2026, Trabud has recorded 32 Form 4 filings for BZUN: 32 buys ($1.6M) and 0 sells ($0).
Source: SEC EDGAR Form 4
What stands out
- The largest open-market purchase in the last 12 months was $82.7K by Junhua Wu (Chief Strategy Officer) on Jun 26, 2026. SEC ↗
- 2 different insiders made open-market purchases of BZUN in the last 90 days, totaling $256.4K.
- The most recent open-market purchase was reported on Oct 16, 2026 (3 days ago).
Key Statistics (April 2026 – Oct 16, 2026)
Total Form 4 filings
32
SEC EDGAR
Insider filers
2
Insider buys (32)
$1.6M
Insider sells (0)
$0
Insider sentiment
Net buyingNet insider flow of $1.6M in net buying since April 2026, and $1.6M in net buying over the last 12 months. 7 insider buys in the last 90 days.
Recent BZUN insider transactions
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Oct 16, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 5.8K | $3.44 | $20.0K | SEC ↗ |
| Oct 14, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 11.8K | $3.40 | $40.2K | SEC ↗ |
| Sep 22, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 13.9K | $2.87 | $39.8K | SEC ↗ |
| Sep 18, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 14.4K | $2.79 | $40.2K | SEC ↗ |
| Sep 17, 2026 | Junhua Wu | Chief Strategy Officer | Purchase | 13.9K | $2.73 | $37.9K | SEC ↗ |
| Sep 16, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 14.6K | $2.73 | $39.9K | SEC ↗ |
| Sep 4, 2026 | Junhua Wu | Chief Strategy Officer | Purchase | 13.5K | $2.85 | $38.5K | SEC ↗ |
| Jun 26, 2026 | Junhua Wu | Chief Strategy Officer | Purchase | 29.0K | $2.85 | $82.7K | SEC ↗ |
| Jun 24, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 10.0K | $2.81 | $28.1K | SEC ↗ |
| Jun 22, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.80 | $56.0K | SEC ↗ |
| Jun 22, 2026 | Junhua Wu | Chief Strategy Officer | Purchase | 18.5K | $2.84 | $52.5K | SEC ↗ |
| Jun 17, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.76 | $55.1K | SEC ↗ |
| Jun 15, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.70 | $53.9K | SEC ↗ |
| Jun 15, 2026 | Junhua Wu | Chief Strategy Officer | Purchase | 18.0K | $2.69 | $48.4K | SEC ↗ |
| Jun 11, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.68 | $53.6K | SEC ↗ |
| Jun 9, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.71 | $54.2K | SEC ↗ |
| Jun 5, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.65 | $53.0K | SEC ↗ |
| Jun 3, 2026 | Junhua Wu | Chief Strategy Officer | Purchase | 20.0K | $2.70 | $54.0K | SEC ↗ |
| Jun 3, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.71 | $54.2K | SEC ↗ |
| Jun 1, 2026 | Junhua Wu | Chief Strategy Officer | Purchase | 19.5K | $2.56 | $49.9K | SEC ↗ |
| Jun 1, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.57 | $51.3K | SEC ↗ |
| May 28, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 20.0K | $2.57 | $51.3K | SEC ↗ |
| May 28, 2026 | Junhua Wu | Chief Strategy Officer | Purchase | 10.0K | $2.55 | $25.5K | SEC ↗ |
| Apr 21, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 16.0K | $3.14 | $50.2K | SEC ↗ |
| Apr 17, 2026 | Wenbin Qiu | Chief Executive Officer | Purchase | 28.5K | $2.79 | $79.5K | SEC ↗ |
Showing the 25 most recent of 32 Form 4 filings for Baozun Inc..
Most active BZUN insiders
- Wenbin Qiu20 filings
- Junhua Wu12 filings
Ask anything about BZUN insider activity
Use Trabud's AI agent to query Baozun Inc.'s Form 4 history in plain English — "Show me BZUN CEO purchases this year" or compare it against any other ticker.
Open the AI agentBZUN insider trading FAQ
Are Baozun Inc. insiders buying or selling?
In the last 12 months, Baozun Inc. insiders reported 32 open-market purchases ($1.6M) and 0 sales ($0) — net buying of $1.6M. Since April 2026, Trabud has recorded 32 Form 4 filings for BZUN: 32 buys ($1.6M) and 0 sells ($0). Over the full record that is net buying of $1.6M.
How many insiders trade BZUN stock?
2 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for Baozun Inc.. The most recent filing was accepted on Oct 16, 2026.
Where does Trabud get BZUN insider trading data?
All BZUN insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.