BREAD FINANCIAL HOLDINGS, INC. Insider Trading Activity
Every SEC Form 4 insider transaction reported for BREAD FINANCIAL HOLDINGS, INC. (BFH), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud · Insider-trading data from SEC EDGAR
Latest filing:
Compiled automatically from SEC EDGAR Form 4 filings and refreshed daily. Figures count purchases (code P) and sales (code S) only — not grants, option exercises, or gifts. How this page is built. Not investment advice.
Quick Answer
Are BFH insiders buying or selling?
In the last 12 months, BREAD FINANCIAL HOLDINGS, INC. insiders reported 2 open-market purchases ($62.0K) and 3 sales ($2.5M) — net selling of $2.4M. Since February 2018, Trabud has recorded 56 Form 4 filings for BFH: 27 buys ($65.0M) and 29 sells ($608.7M).
Source: SEC EDGAR Form 4
Key Statistics (February 2018 – Sep 16, 2026)
Total Form 4 filings
56
SEC EDGAR
Insider filers
22
Insider buys (27)
$65.0M
Insider sells (29)
$608.7M
Insider sentiment
Net sellingNet insider flow of $543.7M in net selling since February 2018, and $2.4M in net selling over the last 12 months. 1 insider buy in the last 90 days.
Recent BFH insider transactions
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Sep 16, 2026 | Dennis James Mccarthy | EVP, Chief Revenue Officer | Purchase | 15.89 | $108.14 | $1.7K | SEC ↗ |
| Jul 29, 2026 | Praniti Lakhwara | Director | Sale | 2.8K | $106.12 | $297.3K | SEC ↗ |
| Jun 1, 2026 | Ralph J Andretta | President and CEO | Sale | 15.0K | $89.10 | $1.3M | SEC ↗ |
| May 22, 2026 | John J. Fawcett | Director | Purchase | 698 | $86.43 | $60.3K | SEC ↗ |
| Apr 27, 2026 | Roger H Ballou | Director | Sale | 9.7K | $90.32 | $874.9K | SEC ↗ |
| Aug 1, 2025 | John J. Fawcett | Director | Purchase | 1.0K | $61.79 | $63.5K | SEC ↗ |
| Oct 30, 2024 | John J. Fawcett | Director | Purchase | 1.0K | $51.02 | $51.0K | SEC ↗ |
| Aug 14, 2024 | John J. Fawcett | Director | Purchase | 2.0K | $49.82 | $99.6K | SEC ↗ |
| Jan 30, 2024 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 45.0K | $35.67 | $1.6M | SEC ↗ |
| Jan 27, 2024 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 90.0K | $32.86 | $3.0M | SEC ↗ |
| Jan 24, 2024 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 90.0K | $30.62 | $2.8M | SEC ↗ |
| Jan 19, 2024 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 90.0K | $30.17 | $2.7M | SEC ↗ |
| Jan 13, 2024 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 75.0K | $32.22 | $2.4M | SEC ↗ |
| Jan 10, 2024 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 60.0K | $32.59 | $2.0M | SEC ↗ |
| Jan 5, 2024 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 75.0K | $32.26 | $2.4M | SEC ↗ |
| Dec 29, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 50.0K | $33.45 | $1.7M | SEC ↗ |
| Dec 22, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 50.0K | $33.79 | $1.7M | SEC ↗ |
| Dec 21, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 46.0K | $33.30 | $1.5M | SEC ↗ |
| Dec 16, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 54.0K | $33.14 | $1.8M | SEC ↗ |
| Dec 13, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 70.0K | $31.19 | $2.2M | SEC ↗ |
| Dec 8, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 75.0K | $29.76 | $2.2M | SEC ↗ |
| Aug 1, 2023 | Roger H Ballou | Director | Purchase | 2.4K | $41.78 | $100.3K | SEC ↗ |
| Jun 1, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Purchase | 400 | $29.89 | $12.0K | SEC ↗ |
| May 27, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Purchase | 15.0K | $29.50 | $442.5K | SEC ↗ |
| May 20, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Purchase | 112.9K | $29.70 | $3.4M | SEC ↗ |
Showing the 25 most recent of 56 Form 4 filings for BREAD FINANCIAL HOLDINGS, INC..
Most active BFH insiders
- Turtle Creek Asset Management Inc.19 filings
- ValueAct Holdings, L.P.5 filings
- John J. Fawcett4 filings
- John C Gerspach3 filings
- Laura Santillan3 filings
Ask anything about BFH insider activity
Use Trabud's AI agent to query BREAD FINANCIAL HOLDINGS, INC.'s Form 4 history in plain English — "Show me BFH CEO purchases this year" or compare it against any other ticker.
Open the AI agentBFH insider trading FAQ
Are BREAD FINANCIAL HOLDINGS, INC. insiders buying or selling?
In the last 12 months, BREAD FINANCIAL HOLDINGS, INC. insiders reported 2 open-market purchases ($62.0K) and 3 sales ($2.5M) — net selling of $2.4M. Since February 2018, Trabud has recorded 56 Form 4 filings for BFH: 27 buys ($65.0M) and 29 sells ($608.7M). Over the full record that is net selling of $543.7M.
How many insiders trade BFH stock?
22 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for BREAD FINANCIAL HOLDINGS, INC.. The most recent filing was accepted on Sep 16, 2026.
Where does Trabud get BFH insider trading data?
All BFH insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.