BFHFinancial ServicesMid-Cap
BREAD FINANCIAL HOLDINGS, INC. Insider Trading Activity
Every SEC Form 4 insider transaction reported for BREAD FINANCIAL HOLDINGS, INC. (BFH), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud Research Team · SEC Form 4 & insider trading data analysts
Last updated:
Quick Answer
Are BFH insiders buying or selling?
BREAD FINANCIAL HOLDINGS, INC. insiders reported 26 open-market buys ($65.0M) and 26 sells ($600.2M) across 52 Form 4 filings — a net selling position of $535.2M.
Source: SEC EDGAR Form 4
Key Statistics (as of Jun 1, 2026)
Total Form 4 filings
52
SEC EDGAR
Insider filers
18
Insider buys (26)
$65.0M
Insider sells (26)
$600.2M
Insider sentiment
Net sellingNet insider flow of $535.2M in net selling. 1 insider buy in the last 90 days.
Recent BFH insider transactions
| Date | Insider | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Jun 1, 2026 | Ralph J Andretta | President and CEO | Sale | 15.0K | $89.10 | $1.3M |
| May 22, 2026 | John J. Fawcett | Director | Purchase | 698 | $86.43 | $60.3K |
| Apr 27, 2026 | Roger H Ballou | Director | Sale | 9.7K | $90.32 | $874.9K |
| Aug 1, 2025 | John J. Fawcett | Director | Purchase | 1.0K | $61.79 | $63.5K |
| Oct 30, 2024 | John J. Fawcett | Director | Purchase | 1.0K | $51.02 | $51.0K |
| Aug 14, 2024 | John J. Fawcett | Director | Purchase | 2.0K | $49.82 | $99.6K |
| Jan 30, 2024 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 45.0K | $35.67 | $1.6M |
| Jan 27, 2024 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 90.0K | $32.86 | $3.0M |
| Jan 24, 2024 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 90.0K | $30.62 | $2.8M |
| Jan 19, 2024 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 90.0K | $30.17 | $2.7M |
| Jan 13, 2024 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 75.0K | $32.22 | $2.4M |
| Jan 10, 2024 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 60.0K | $32.59 | $2.0M |
| Jan 5, 2024 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 75.0K | $32.26 | $2.4M |
| Dec 29, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 50.0K | $33.45 | $1.7M |
| Dec 22, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 50.0K | $33.79 | $1.7M |
| Dec 21, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 46.0K | $33.30 | $1.5M |
| Dec 16, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 54.0K | $33.14 | $1.8M |
| Dec 13, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 70.0K | $31.19 | $2.2M |
| Dec 8, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Sale | 75.0K | $29.76 | $2.2M |
| Aug 1, 2023 | Roger H Ballou | Director | Purchase | 2.4K | $41.78 | $100.3K |
| Jun 1, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Purchase | 400 | $29.89 | $12.0K |
| May 27, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Purchase | 15.0K | $29.50 | $442.5K |
| May 20, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Purchase | 112.9K | $29.70 | $3.4M |
| May 17, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Purchase | 210.0K | $27.43 | $5.8M |
| May 12, 2023 | Turtle Creek Asset Management Inc. | 10% Owner | Purchase | 190.0K | $26.10 | $5.0M |
Showing the 25 most recent of 52 Form 4 filings for BREAD FINANCIAL HOLDINGS, INC..
Most active BFH insiders
- Turtle Creek Asset Management Inc.19 filings
- ValueAct Holdings, L.P.5 filings
- John J. Fawcett4 filings
- John C Gerspach3 filings
- Laura Santillan3 filings
Ask anything about BFH insider activity
Use Trabud's AI agent to query BREAD FINANCIAL HOLDINGS, INC.'s Form 4 history in plain English — "Show me BFH CEO purchases this year" or compare it against any other ticker.
Open the AI agentBFH insider trading FAQ
Are BREAD FINANCIAL HOLDINGS, INC. insiders buying or selling?
Across 52 SEC Form 4 filings, BREAD FINANCIAL HOLDINGS, INC. (BFH) insiders reported 26 open-market purchases totaling $65.0M and 26 sales totaling $600.2M. That is a net selling position of $535.2M.
How many insiders trade BFH stock?
18 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for BREAD FINANCIAL HOLDINGS, INC.. The most recent filing was accepted on Jun 1, 2026.
Where does Trabud get BFH insider trading data?
All BFH insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.
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