FITConsumer Defensive
FITBIT, INC. Insider Trading Activity
Every SEC Form 4 insider transaction reported for FITBIT, INC. (FIT), sourced directly from SEC EDGAR and updated as new filings are accepted.
By Trabud Research Team · SEC Form 4 & insider trading data analysts
Last updated:
Quick Answer
Are FIT insiders buying or selling?
FITBIT, INC. insiders reported 0 open-market buys ($0) and 32 sells ($40.8M) across 32 Form 4 filings — a net selling position of $40.8M.
Source: SEC EDGAR Form 4
Key Statistics (as of Dec 30, 2020)
Total Form 4 filings
32
SEC EDGAR
Insider filers
6
Insider buys (0)
$0
Insider sells (32)
$40.8M
Insider sentiment
Net sellingNet insider flow of $40.8M in net selling.
Recent FIT insider transactions
| Date | Insider | Role | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Dec 30, 2020 | Eric N. Friedman | CTO | Sale | 272.8K | $6.81 | $1.9M |
| Nov 10, 2020 | Andy Missan | EVP, General Counsel, Sect. | Sale | 19.5K | $7.04 | $137.5K |
| May 14, 2020 | James Park | PRESIDENT, CEO, COB | Sale | 1.2M | $6.57 | $7.9M |
| May 14, 2020 | James Park | PRESIDENT, CEO, COB | Sale | 637.6K | $6.62 | $4.2M |
| Mar 18, 2020 | Ronald W Kisling | Chief Financial Officer | Sale | 200.0K | $6.17 | $1.2M |
| Mar 18, 2020 | Andy Missan | EVP, General Counsel, Sect. | Sale | 6.8K | $6.00 | $40.9K |
| Mar 18, 2020 | Jeffrey P Devine | EVP of Operations | Sale | 140.0K | $6.17 | $864.3K |
| Feb 26, 2020 | Andy Missan | EVP, General Counsel, Sect. | Sale | 115.1K | $6.41 | $738.0K |
| Dec 11, 2019 | James Park | PRESIDENT, CEO, COB | Sale | 416.8K | $6.74 | $2.8M |
| Dec 10, 2019 | James Park | PRESIDENT, CEO, COB | Sale | 341.0K | $6.80 | $2.3M |
| Jun 12, 2019 | Andy Missan | EVP, General Counsel, Sect. | Sale | 5.0K | $4.49 | $22.4K |
| May 17, 2019 | Andy Missan | EVP, General Counsel, Sect. | Sale | 2.6K | $5.02 | $13.0K |
| May 14, 2019 | Andy Missan | EVP, General Counsel, Sect. | Sale | 7.5K | $4.99 | $37.4K |
| Apr 12, 2019 | Andy Missan | EVP, General Counsel, Sect. | Sale | 7.5K | $5.85 | $43.9K |
| Mar 13, 2019 | Andy Missan | EVP, General Counsel, Sect. | Sale | 7.5K | $5.84 | $43.8K |
| Feb 12, 2019 | Andy Missan | EVP, General Counsel, Sect. | Sale | 15.0K | $6.62 | $99.3K |
| Jan 14, 2019 | Andy Missan | EVP, General Counsel, Sect. | Sale | 7.5K | $5.66 | $42.5K |
| Dec 19, 2018 | Andy Missan | EVP, General Counsel, Sect. | Sale | 110.0K | $5.00 | $550.0K |
| Dec 12, 2018 | Andy Missan | EVP, General Counsel, Sect. | Sale | 7.5K | $4.89 | $36.7K |
| Nov 20, 2018 | Andy Missan | EVP, General Counsel, Sect. | Sale | 2.5K | $5.61 | $14.2K |
| Nov 13, 2018 | Andy Missan | EVP, General Counsel, Sect. | Sale | 7.5K | $5.77 | $43.2K |
| Nov 8, 2018 | Steven Joseph Murray | Director | Sale | 1.0M | $6.19 | $6.2M |
| Oct 11, 2018 | Andy Missan | EVP, General Counsel, Sect. | Sale | 7.5K | $4.76 | $35.7K |
| Sep 12, 2018 | Andy Missan | EVP, General Counsel, Sect. | Sale | 7.5K | $5.94 | $44.6K |
| Aug 29, 2018 | Steven Joseph Murray | Director | Sale | 1.0M | $6.22 | $6.2M |
Showing the 25 most recent of 32 Form 4 filings for FITBIT, INC..
Most active FIT insiders
- Andy Missan21 filings
- James Park4 filings
- Steven Joseph Murray4 filings
- Eric N. Friedman1 filing
- Jeffrey P Devine1 filing
Ask anything about FIT insider activity
Use Trabud's AI agent to query FITBIT, INC.'s Form 4 history in plain English — "Show me FIT CEO purchases this year" or compare it against any other ticker.
Open the AI agentFIT insider trading FAQ
Are FITBIT, INC. insiders buying or selling?
Across 32 SEC Form 4 filings, FITBIT, INC. (FIT) insiders reported 0 open-market purchases totaling $0 and 32 sales totaling $40.8M. That is a net selling position of $40.8M.
How many insiders trade FIT stock?
6 distinct insider filers — officers, directors, 10%+ owners, and investment groups filing jointly — have reported Form 4 transactions for FITBIT, INC.. The most recent filing was accepted on Dec 30, 2020.
Where does Trabud get FIT insider trading data?
All FIT insider trading data comes directly from official SEC EDGAR Form 4 filings, which corporate insiders must submit within two business days of a transaction under Section 16(a) of the Securities Exchange Act of 1934.
Looking for another company? Browse all tracked companies.